With Netflix intending to splurge an estimated $6 billion on original content in 2017, a new chapter in the battle for the dominion of the entertainment industry unfolds. The dynamic saga took a major twist when Disney, the powerful media entity with ownership over ABC, broke ties with Netflix, pledging to establish its own streaming service. Taking the world by surprise, the powerhouse producer Shonda Rhimes has announced her departure from ABC, opting for a partnership with Netflix.
This game-changing decision carries significant impact for both ABC and Netflix. ABC, now devoid of its acclaimed script producer, has to grapple with a major loss, while Netflix bounces back from its recent setback by adding what TV Guide charmingly refers to as “another weapon to its arsenal”.
Rhimes’ transition affects more than the streaming services, raising questions about the fate of current productions under ABC studios. Rhimes assures fans that there will be minimal disruption as every series in development will continue its journey with the studio. At present, Rhimes’ Shondaland company is occupied with five popular series – Grey’s Anatomy, Scandal, How to Get Away with Murder, the Grey’s firehouse spin-off, and the future legal drama, For the People.
Rhimes extends her sentiments on this vital shift, saying, “Our shows will continue to thrive on ABC, and Shondaland will be there every step of the way. Starting today, we are thrilled to begin creating new Shondaland stories with Netflix. Everyone at Shondaland is honoured to expand both our audience and our creative identity with Netflix’s Chief Content Officer, Ted Sarandos, and the entire team at Netflix.”
Under this new alliance, Rhimes, alongside her producing aide Betsy Beers, makes her home at Netflix where they plan to nurture more remarkable productions. Despite losing these influential figures, ABC studios can still rely on producers Pete Nowalk, Krista Vernoff, Stacy McKee, Don Todd and others who remain committed under their contract.
The void left by Rhimes and Beers naturally impacts ABC Studios. Acknowledging the extent of their input and anticipating the future, Moran, the studio President, praises the fruitful collaboration they’ve had with Rhimes and Beers, stating, “We’re so proud of the work we’ve done with Shonda and Betsy throughout our long productive relationship. The Shondaland imprint will always be an important part of ABC studios and we wish them all the best in this new endeavour.”
Multiple sources suggest that Rhimes had been re-visiting her agreement with ABC studios over previous months, a move merited by her remarkable career achievements. The Hollywood Reporter records her as the first African-American woman to cross the 100-episode milestone three times in her career and secure a nomination for best drama actress in 18 years.
In spite of Rhimes’ leave delivering a blow to ABC studios, she continues to stand as one of TV’s most influential showrunners, actively contributing to ABC’s recognition. With these strategic shifts and trends, Netflix triumphantly reclaims its position as the world’s premier content provider.
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