Alexa+, Amazon’s AI-powered redesign of its digital assistant, will soon be available online. The business announced the official launch of a new website, Alexa.com, on Monday at the opening of the Consumer Electronics Show in Las Vegas. All Alexa+ Early Access users are now able to access this website. Similar to how you may currently use other AI chatbots like ChatGPT or Google’s Gemini, the website will enable users to use Alexa+ online.
Although Alexa-powered gadgets, such as Amazon’s Echo smart speakers and screens, have a well-established market share with over 600 million units sold globally, Amazon feels that in order for its AI assistant to be competitive, it must be available not only in the home but also on the phone and online.
The move could ultimately let people use Alexa+ without having an Alexa device in their home.
Amazon is revamping its Alexa mobile app in connection with this expansion, which will provide a more “agent-forward” experience. Put another way, it’s giving the app’s homepage a chatbot-like UI that makes it appear more like a standard AI chatbot. (Although you could previously converse with Alexa via the app, the other capabilities are now secondary to the conversation.)
Customers can utilise Alexa+ for routine chores on the Alexa.com website, such as researching difficult subjects, producing content, and organising travel schedules. But by concentrating on families and their needs at home, Amazon hopes to set itself apart from other assistants. This includes managing smart devices, as was already possible with the original Alexa, as well as performing tasks like updating the family’s to-do list or calendar, scheduling dinner, adding necessary groceries to your Whole Foods or Amazon Fresh cart, locating recipes and storing them in a library, or even organising the family movie night with tailored suggestions.
Expedia, Square, Yelp, Fodor’s, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber are among the many services that Amazon has lately integrated with Alexa+.
Users has the opportunity to select where they left off on chores like adjusting the temperature, checking your calendar for appointments, reviewing shopping lists, and more with the help of the navigation sidebar on the Alexa.com website.
Amazon also wants its users to share personal documents, emails, and calendar access with Alexa+ so the AI can act as a central hub for managing household activities ranging from school holidays and soccer schedules to doctor’s appointments, pet vaccinations, and neighbourhood events.
Due to its lack of a productivity suite and the abundance of personal data that competitors like Google currently possess for their own users, Amazon will need to make significant progress in this area. Rather, Amazon has been using technologies to upload and transfer files to Alexa+ so that its AI can monitor them. Alexa.com will soon offer that feature as well, and the data you share can be seen and controlled on the screen of the Echo Show.
If done correctly, Alexa’s capacity to handle a family’s private information may be its greatest selling feature.
Daniel Rausch, VP of Alexa and Echo at Amazon, told members of the press that “seventy-six percent of what customers are using Alexa+ for no other AI can do.” And for two reasons, I find the Alexa+ figure to be incredibly intriguing. “One, because customers rely on Alexa to do distinctive things,” he goes on. User knows they can send Alexa a picture of an old family recipe, and as they are preparing it in your kitchen, they can also use what they have around the house to replace the ingredients and complete the task.
However, he points out that another 24% are using Alexa to perform tasks that other AIs can perform, which may mean that they are switching more of their AI usage to Alexa+.
They further stated that only early access users who log in with their Amazon accounts are those who will be allowed to access Alexa.com at first attempt. Since the launch of Alexa+ at the beginning of last year, Amazon has been gradually expanding Early Access.
Research also has shown that tens of millions of users now have access to Alexa+, according to Rausch, and they are using it for two to three times as many talks as they did with the original Alexa assistant. He claims that they are utilising recipes five times more and buying three times more with Alexa+. Additionally, compared to the original Alexa, heavy smart home users utilise Alexa+ 50% more for smart home control.
While social media and online forums feature complaints about Alexa+’s misfires, Rausch says such criticism is overrepresented. He claims that, on average, only a low single-digit share of users stop using Alexa+ after trying it.
“We see now in customer adoption that they’re using Alexa across all those many years and many generations of devices,” Rausch continues, adding that 97% of Alexa devices support Alexa+. “The tens of thousands of services and devices that Alexa was already integrated with are carried over to the Alexa+ experience, and we support all of Alexa’s original capabilities.”
Amazon has stated that Alexa+ will eventually be a Prime perk or accessible to non-Prime members for a monthly price, despite being free during the early access period.
The expansion shows this release is a component of a larger 2026 initiative to include Alexa+ into third-party products, like as smart TVs and BMW vehicles.
The core feature in every users should anticipate are the browser-based AI, Data Hub Integration, Cross-Device Continuity and Agentic Capabilities.
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