Amazon Bazaar, a brand-new e-commerce app and a new low-cost shopping destination for Asia, Africa, and Latin America that will be accessible independently from the main Amazon shopping app, was unveiled by the Amazon on Friday. The merchant claims that the majority of items on Bazaar are priced around $10, with some going as low as $2.
More than a dozen nations in Asia, the Middle East, Latin America, and Africa have seen the launch of this app by the massive online retailer.
Nigeria is one of the country to have access to the product selection and it will also be accessible currently on iOS and Android, with the likes of other countries like Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica through its own app.
In the coming months, more markets and countries will have access to the app, according to Amazon.
The software shares a lot of similarities with Amazon Haul, a rival to Shein and Temu that debuted in November of last year. Haul will continue to be accessible in its current markets, which include the United States, United Kingdom, Germany, France, Italy, Spain, Japan, and Australia. It functions as a component of Amazon’s primary website and app.
The previous Amazon Haul program, which provided low-cost clothing and lifestyle items in specific areas, is expanded upon by Amazon Bazaar. The company is going through a significant internal restructure at the time. And as part of cost-cutting and restructuring initiatives that include implementing more AI-driven processes and lowering management layers, the company revealed intentions to eliminate approximately 14,000 corporate roles in October 2025 one of the biggest layoffs in its history.
Amazon Haul which was already known as Bazaar in other areas as its brand, where it was accessible via the company’s primary shopping app. In addition to India, Mexico, Saudi Arabia, and the United Arab Emirates still have access to that version. (It’s odd because Amazon has two names for the same inexpensive inventory choices!) However, the various names “better resonate with local language preferences and cultures,” according to Amazon.
Bazaar is solely focused on inexpensive products, in contrast to Amazon’s primary e-commerce site, which serves a wide range of customers. The company claims that its thousands of practical, reasonably priced, and brand-free products are designed for consumers seeking simplicity and value. The company is expanding its low-cost retail strategy to areas such as Hong Kong, Taiwan, the Philippines, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria with this new platform.
A strategy by Amazon in a way to step up its competition with low-cost Chinese shopping apps like Temu, Shein, and TikTok (TikTok Shop), which have been widely adopted by younger users and others with less disposable income to spend on apparel, decor, electronics, and other household items. This is indicated by the company’s decision to create a stand-alone shopping destination for its cheaper inventory.
According to the store, the Bazaar app would provide these consumers with “hundreds of thousands” of reasonably priced items in categories like fashion, home goods, and leisure items. Customer reviews and star ratings are common Amazon features on product pages.
Customers and shoppers can use Visa, Mastercard, or American Express when they shop and check out using the same Amazon login information. Free shipping will only be available for orders that meet the local minimum purchase value. (This changes depending on the market.) Delivery fees are normal for smaller orders.
Amazon offers multilingual customer service, shipments take two weeks or less, and returns are free within fifteen days after delivery. Six languages are supported by the software itself: Portuguese, German, French, Spanish, English, and Traditional Chinese.
Additionally, the app will engage users with interactive elements like promotions and social lucky draws, which were made popular by Chinese shopping applications. Incentives to try the app will also include a 50% discount on the first delivery for new users.
As the app continues to be released worldwide, the e-commerce giant confirmed that more nations will be added in the upcoming months. Crucially, the business clarified that localised versions of the app will be available in every area, supporting popular payment methods, regional languages, and local currencies.
Logistically, the app will maintain cheap shipping costs elsewhere while providing free delivery on eligible goods in other areas. Depending on local laws, customers will also be able to return items (usually within 15 days after delivery). The company emphasises that Bazaar will uphold its usual protections, such as variations of the A-to-Z Guarantee that aid in ensuring product dependability and consumer happiness, despite the reduced rates.
Its introduction coincides with the intensifying worldwide competition in the low-cost e-commerce market. Competitors like Temu, Shein, and Meesho (mostly in India) have become quite popular among consumers on a tight budget, especially in developing nations where consumers are more sensitive to pricing.
Given the legal issues and conflicts the e-commerce giant is currently facing, the timing of this revelation is especially critical. Amazon has recently faced regulatory scrutiny in India after the Competition Commission of India (CCI) told the Supreme Court that the corporation had committed fraud by failing to disclose specific deal details as required by the Competition Act of 2002.
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