Amazon reportedly announced that it will no longer process user requests and voice recordings locally for Echo devices, including speakers and smart displays, days after revealing a redesigned Alexa with generative AI capabilities.
According to the article, the tech giant’s cloud will be used to send and process the voice recordings. According to a report by ArsTechnica, the policy change will take effect on March 28. The Seattle-based e-commerce giant intends to cease processing voice recordings on Echo devices. Since Alexa+, the company’s upcoming artificial intelligence (AI) virtual assistant, would be fully cloud-based, the move is allegedly being made. According to reports, customers who keep their devices configured for local processing would no longer be able to use Alexa’s Voice ID feature.
In a purported email to Echo users, the Jeff Bezos-founded business stated, “We have decided to no longer support this [on-device processing] feature as we continue to expand Alexa’s capabilities with generative AI features that rely on the processing power of Amazon’s secure cloud.”
In 2021, the tech behemoth enabled on-device speech request processing on Echo devices, giving consumers the option to take a privacy-focused stance if they do not choose to grant Amazon access to their voice assistant interactions. The business is reportedly making a complete 180-degree turn on that function, though.
Amazon notified Echo owners via email that they would no longer be able to handle Alexa queries locally, according to a report from Ars Technica. According to reports, these emails were only sent to individuals who had set their devices to “Do Not Send Voice Recordings.”
The email read, “We have decided to no longer support this feature as we continue to expand Alexa’s capabilities with generative AI features that rely on the processing power of Amazon’s secure cloud,” according to the website.
“Alexa voice commands are always encrypted while they are being transmitted to Amazon’s secure cloud, which was built with many security layers to protect consumer data. By going to More > Alexa Privacy in the Alexa app or the Alexa Privacy dashboard online, users may still select from a wide range of restrictions,” it continued.
Amazon added that after processing user Alexa requests, it will automatically remove any recordings of those requests.
Because consumers may not want Amazon to have access to their private requests made in their homes through their Echo speakers or smart displays, the amended policy raises privacy issues.
According to reports, the business intends to discontinue local processing on March 28 in order to make room for the introduction of the new Alexa+, which is driven by artificial intelligence. Voice ID, one of the virtual assistant’s most essential capabilities, is supposedly unavailable to those who do not disable the option. With this functionality, Alexa may communicate information like calendar events, music, reminders, and more, as well as customize the user experience.
With the next AI version, Alexa Voice ID will get a significant enhancement as it will be able to comprehend contextual information and provide more individualized suggestions. Additionally, it will be able to identify various user voices. The source said that after March 28, even Echo owners who choose not to utilize the AI features would no longer be able to utilize Voice ID’s older version.
“The Alexa experience is built to safeguard our customers’ data and privacy, and that won’t change. We’re concentrating on the privacy controls and tools that our clients use most frequently and that complement generative AI experiences that make use of Amazon’s secure cloud’s processing capacity. A wide range of tools and controls are still available to customers, including the choice to not keep their voice recordings at all. The Verge cited a corporate spokeswoman as stating, “We’ll keep learning from customer feedback and building privacy features on their behalf.”
In the upcoming weeks, Alexa+—a subscription-based, generative AI version of Alexa—will go live. Among its many new features is Alexa Voice ID, which enables the AI assistant to identify the person speaking to it. Alexa+ may now share user-specified calendar events, music, reminders, and more thanks to Voice ID.
However, Amazon has previously said that if consumers choose not to keep any audio recordings, VoiceID might not function.
Amazon’s record of safeguarding user privacy is not flawless. To train its speech recognition and natural language understanding algorithms, the company’s staff members were given access to Alexa voice recordings. A 2019 Bloomberg research found that throughout their nine-hour shifts, these employees listened to up to 1,000 audio samples.
The remainder of the email, which Amazon stated will always be encrypted with various security layers to protect user information, was also shared by Ars Technica. Even with the guarantee, some Echo users who value the device’s privacy may become concerned about the change.
Customers have also charged Amazon of failing to adequately warn customers that, without explicit instructions to the contrary, the corporation may keep their Alexa voice recordings.
Notably, the US Federal Trade Commission (FTC) sued Amazon in 2023 on claims that the firm was unlawfully gathering and keeping data on children under the age of 13 for an unlimited period of time without the agreement of their parents. According to a TechCrunch article, the e-commerce behemoth paid a $25 million fine (around Rs. 216.9 crores) and erased the data in order to resolve the complaint.
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