Apple’s entry point for macOS has hovered at $999 since the first M-series MacBook Air, but renowned analyst Ming-Chi Kuo now says Cupertino is building an even more affordable laptop—one that swaps the traditional M-series Silicon for the A18 Pro processor destined for this autumn’s iPhone 16 Pro line-up. Kuo’s investor note, first reported by 9to5Mac, claims the low-cost MacBook will enter mass production in Q4 2025 or early 2026, setting Apple up to challenge Chromebooks and entry-level Windows notebooks head-on.
What Kuo Is Hearing
- Processor: an iPhone-class A-series SoC (likely A18 Pro), not the Mac-focused M-line. That means fewer performance cores but world-class efficiency, potentially delivering true-all-day battery life without a fan.
- Price target: sub-$700 in the United States—roughly £599 in the UK, €649 in Germany, ₦1 million in Nigeria, and 7 500 kr in Norway—undercutting the $999/£1,099 MacBook Air by a wide margin.
- Design: a thinner, lighter chassis than Air, with a single USB-C port and a 12-inch class display that revives Apple’s long-dormant “small MacBook” form factor.
- Mass production window: late 2025, suggesting a public unveil at WWDC 2026 or a spring hardware event if yields ramp sooner.
Why Apple Might Trade M-Chips for A-Chips
Apple’s custom A-series silicon has led the mobile industry for a decade, but repurposing it for macOS could slash bill-of-materials costs and simplify the supply chain. An A18 Pro MacBook would share logic boards with iPad Pro and iPhone, letting Apple buy tens of millions of identical chips instead of splitting volume between A- and M-lines. That economies-of-scale play is critical if the company wants to match Chromebook pricing without gutting margins.
The Strategic Stakes
- Chromebook market: Schools in the US and UK have leaned heavily on $250-$400 Chromebooks. A $699 MacBook with iMessage, AirDrop and Final Cut compatibility could tempt districts looking for a longer-lived device.
- Emerging regions: In Nigeria, where Mac adoption lags because a MacBook Air can cost ₦2 million after import duties, a cheaper model could finally give developers and creatives a local foothold in Apple’s ecosystem.
- Europe’s energy squeeze: German and Norwegian consumers pay steeper electricity rates; an ultra-efficient A-series MacBook that sips single-digit watts could become a selling point.
- Apple’s revenue mix: Mac sales slipped 4 % year-over-year in Apple’s March quarter. A budget model could widen the funnel, upselling users to iCloud+, AirPods and Apple One bundles later.
Questions Still Unanswered
- Performance gap: Will an A-class chip running macOS keep up with entry-level PCs? Benchmarks of the current A17 Pro show roughly 9,000 points in Geekbench multi-core—a hair below the M1 but far ahead of Intel’s N-series chips found in budget laptops.
- Software optimisation: macOS Sonoma and Sequoia are tuned for M-series. Apple will need to re-calibrate scheduling, power management and Rosetta translation for an A-class architecture.
- Display and ports: Rumours point to a 12-inch panel and perhaps a single Thunderbolt port—as on the 2015 Retina MacBook—raising concerns for pro-users who need more I/O.
Microsoft just rolled out Copilot+ PCs starting at $999; a $699 MacBook could undercut that AI-laptop narrative. Google is pushing Chromebook Plus branding with faster CPUs and 10-hour batteries—exactly the territory an A18-powered MacBook would claim. And Qualcomm’s Snapdragon X Elite-class Windows machines might face a fresh Apple benchmark war in 2026.
Kuo’s guidance suggests engineering validation in early 2025, supply-chain leaks by next summer, and an official reveal no later than WWDC 2026. If Apple sticks to its usual spring cadence, invites could hit inboxes by March 2026 with “Meet the new MacBook” headlining the stream.
Apple appears poised to break its own pricing ceiling, betting that a repurposed iPhone chip can deliver a true Mac experience at Chromebook prices. If the plan holds, the Mac’s next growth spurt won’t come from more cores or Mini-LED panels—it’ll come from an accessibility play that opens macOS to millions of new users around the globe.