If the rumour mill is accurate, Apple’s traditional September‑to‑December blitz is about to become its largest launch cycle ever. More than fifteen devices—spanning phones, wearables, Macs, spatial‑computing gear and smart‑home accessories—are tipped to arrive before the end of 2025. That count comes from a widely cited MacRumors roundup and multiple supply‑chain analysts.
Category | Expected product (chip) | What’s new? |
---|---|---|
Phones | iPhone 17, 17 Air, 17 Pro, 17 Pro Max (A19 family) | Larger displays (6.3″/6.6″), 120 Hz ProMotion across the board, upgraded 24 MP selfie camera, ultra‑thin Air model and redesigned camera bump on Pro devices. |
Wearables | Apple Watch Ultra 3, Series 11, SE 3 | First 5G + satellite messaging on a watch (Ultra 3); S11 chips, brighter wide‑angle OLED; SE gets its first update since 2022. |
Spatial computing | Vision Pro (“Vision Pro 2”) (M5) | Chip jump from M2 → M5, same design, ~200 k unit target; focus is ecosystem support, not redesign. |
Mac & iPad | MacBook Pro, iMac, Mac mini, iPad Pro (M5 variants) | Next‑gen Apple silicon lands across pro Macs and the flagship tablet; no major chassis changes expected. |
Home & accessories | Apple TV 4K (4th gen), HomePod mini 2, AirTag 2, AirPods Pro 3, Studio Display 2, “Home Hub” | Wi‑Fi 6E/7, onboard FaceTime camera (Apple TV); 3× tracking range (AirTag); mini‑LED upgrade (Studio Display); smart‑display hybrid still a wildcard. |
Why pack the calendar?
- Silicon unification. Moving almost every product to A19 or M5 streamlines developer optimisation and marketing around Apple’s upcoming AI‑first features in iOS/iPadOS 26 and macOS Tahoe.
- Vision ecosystem push. A spec‑bumped Vision Pro keeps the headset in the conversation as heavy hitters like Meta and Sony prep rival devices for 2026.
- Holiday‑quarter record bid. Apple’s FY Q1 (Oct–Dec) revenue record of US$123.9 billion (2022) could be challenged if even half this line‑up ships on schedule.
Key launch windows to watch
- Early September event — iPhone 17 family, Apple Watch trio.
- Early October event — M5 Macs and iPad Pro, plus Vision Pro refresh detailed.
- Late October press release drops — Apple TV 4K, HomePod mini 2, AirTag 2.
- Wildcard December release — AirPods Pro 3 and/or Studio Display 2 if production lines co‑operate.
(Apple historically books at least two fall keynotes; the 2025 dates have not been confirmed.)
Upgrade or wait?
- iPhone upgraders — If 120 Hz and bigger screens matter, the vanilla iPhone 17 leap is notable. Otherwise, last year’s iPhone 16 remains competitive.
- Mac power users — Expect ~20 % CPU and 30 % GPU gains from M5 over M4, but creative pros may prefer to hold until performance benchmarks surface.
- First‑gen Vision Pro owners — The M5 bump is significant for multi‑app workloads, yet not a full redesign; resale values for the M2 model could drop after launch.
With Android rivals already touting AI‑centric silicon, Apple’s 2025 pipeline is designed to prove that its vertical integration can scale fast—and everywhere. If even two‑thirds of these products ship before New Year’s Eve, Apple will enter 2026 with one of the youngest hardware portfolios in its history and a common chip family ready for the next wave of on‑device generative AI.
None of this is official until Tim Cook says so on stage, but supply‑chain chatter and code leaks are unusually aligned. In other words: clear your September calendars—and maybe your credit limits.
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