TechBooky issued a report yesterday revealing BlackBerry’s strategic shift towards its two-decade-old self-driving and connected cars project as smartphone revenue continues to dwindle. The gamble seems to be paying off, highlighting the effectiveness of the firm’s repositioning towards software and technology solutions.
BlackBerry’s unveiled third quarter earnings report presented an interesting overview of how the company is faring financially. The Canadian technology firm managed to amass a revenue of $301 million, failing to hit its target of $322 million. Surprisingly, smartphones, formerly the company’s flagship product, supplied only about 23 percent of the revenue ($62 million versus $220 million a year ago), leaving services to cover the bulk at 55 percent.
For the third quarter of fiscal 2017, BlackBerry reported a non-GAAP revenue of $301 million with a GAAP revenue of $289 million. The revenue breakdown illustrates the company’s ongoing shift from hardware to software, with approximately 55% generated from Software & Services, 22% from Service Access Fees (SAF), and 23% from Mobility Solutions. Remarkably, around 80% of the third quarter Software & Services revenue (excluding IP licensing and professional services) was recurring, demonstrating the reliability of the company’s new strategic focus.
BlackBerry also reported over 3,000 enterprise customer orders within the quarter, hinting at a healthy enterprise-focused business model.
John Chen, BlackBerry’s chief executive officer, maintained his optimism regarding the future of this former smartphone giant. “We achieved significant milestones in Q3, delivering the highest gross margin in the company’s history for the second consecutive quarter and continuing to transform our infrastructure and operations to support an enterprise software business,” he noted.
Indeed, BlackBerry’s pivot towards software seems to be a wise move. Notably, they are not the only technology company pursuing this route. Apple, once a fierce competitor in the smartphone arena, is now heavily investing in its services (including Apple Music, iTunes, App Store, Apple Pay, iCloud) which reported a considerable jump to $6.33 billion in the third quarter, up from $6.11 billion – marking a 25% year-over-year increase and unprecedentedly crossing the $6 billion threshold.
Ultimately, this transition may serve as a beacon for other technology companies, proving that adaptation and innovation remain key to staying competitive in this rapidly evolving market.
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