Bridge Alliance—Asia-Pacific’s 34-member consortium of mobile operators—turned heads at MWC Shanghai 2025 by unveiling the BAEx (Bridge Alliance API Exchange) Partner Programme. The initiative, announced by CEO Dr Ong Geok Chwee on the MWC 5G Stage, elevates BAEx from a regional pilot (launched in July 2024) to a full-scale, operator-agnostic marketplace for GSMA Open Gateway / CAMARA-standard APIs. In a single move, Bridge Alliance has cemented its role as the region’s chief orchestrator of programmable networks—aligning operator monetisation, developer onboarding, and enterprise innovation under one roof.
What the BAEx Partner Programme Delivers

Pillar | Details & Value |
---|---|
Single Integration Hub | Developers gain one portal for identity, QoS, billing, location, and fraud-prevention APIs—across all participating telcos. |
Zero-Friction Scaling | Enterprises bypass country-by-country negotiations, slashing go-to-market time for fintech, IoT, and CX apps. |
Shared Innovation Playbook | Operators co-create use cases, accelerating adoption and keeping API specs synchronised. |
Commercial & Technical Support | BAEx supplies SLAs, revenue-sharing frameworks, sandbox environments, and documentation—lowering barriers for startups and multinationals alike. |
Dr Ong’s core message echoed throughout the Open Gateway Summit: “BAEx provides a single interface with simplified, universal access for regional telco APIs.”
Why This Launch Matters in the MWC Shanghai Context
Operator Unity around GSMA Standards
The programme dovetails with GSMA’s Open Gateway momentum—48 live CAMARA APIs and 51 more in development—projected to unlock US $300 billion in new connectivity revenue and US $30 billion in API platform value by 2030.API-First Telco Transformation
Telecoms historically sold bandwidth; BAEx helps them sell capabilities—two-factor authentication, verified location, carrier billing, network slicing-on-demand—through simple REST calls.Asia-Pacific as Testbed and Trendsetter
With some of the world’s densest mobile markets, the region is ideal for demonstrating how operator collaboration can unlock cross-border services—from Thai fintech apps authenticating users in Singapore to Indonesian logistics firms tracking Chinese supply chains in real time.Developer & Enterprise Upside
A single legal and technical onboarding path turns telecom infrastructure into a plug-in module, letting developers focus on product value, not carrier complexity.
Industry Reaction & Next Steps
Singtel and AIS (both Bridge Alliance founders) pledged to publish additional CAMARA APIs—covering network-assured video streaming and edge compute discovery—by Q4 2025.
Regional hyperscalers are already trial-integrating BAEx for fraud-free SMS OTP and premium QoS for esports tournaments.
Full replay of Dr Ong’s keynote and live BAEx demos will appear on GSMA’s official YouTube playlist later this week; TechBooky will embed those videos once available.
Bridge Alliance’s BAEx Partner Programme is more than a product—it’s a strategic inflection point. By collapsing regional fragmentation into a single, standards-aligned API exchange, the consortium positions Asia-Pacific telcos at the forefront of the connectivity-as-code era. For developers, it promises faster, cheaper, and safer integrations. For operators, it opens new revenue channels beyond data plans. And for the global telecom industry, it offers a concrete template for turning pipelines into intelligent, monetisable platforms.
Expect BAEx to become a litmus test: if it scales, programmable networks will move from buzzword to baseline—reshaping how digital services are built and delivered worldwide.
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