Cash App Launches Tap to Pay for Business Sellers on iPhone

Cash App reveals that its business sellers can now take contactless payments in a new approach. The Cash App is not as directly supported for sending and receiving money in Nigeria as it is in the United States. You can still use a Cash App to receive money from overseas, but you’ll have to find a way to get the money in Nigeria.

The firm announced the debut of Tap to Pay on iPhone for Cash App Business sellers on Tuesday, July 15. This allows them to take contactless payments from consumers who do not have the Cash App on their iPhone by utilizing the Cash App iOS app.

In a news release, Owen Jennings, head of business at Cash App parent company Block, stated that “Tap to Pay on iPhone opens up sellers to businesses outside the Cash App community, to the growing share of customers who use contactless debit or credit card, or a mobile wallet.” 

It’s an effective strategy to guarantee that micro and nano merchants never lose a deal. By delivering Square’s market-leading tools to a new generation of smaller, next-generation merchants directly within Cash App, we’re meeting them where they are.

According to the release, consumers of Cash App Business most frequently seek the iPhone feature Tap to Pay. In comparison to similar merchants who did not use the service, early beta testing revealed that sellers who offered this function witnessed a 35% increase in the volume of incoming purchases from their clients.

“Cash App is delivering this experience natively within its ecosystem as Tap to Pay on iPhone becomes a growing industry standard,” the announcement continued. 

“Without downloading extra apps or purchasing card readers, sellers can now accept contactless payments from customers using credit and debit cards, Apple Pay, and other digital wallets outside of the Cash App.”

As PYMNTS highlighted last month, the new option which showed up at a time when seamless payments are no longer a novelty but rather a need for both customers and retailers. Consumers now anticipate seamless and hassle-free digital transactions as the contactless economy continues to grow.

“Looking to the future is no longer the exclusive focus. Julie Malikayil, Discover® Network’s senior manager of payments products, told PYMNTS, “This is about providing solutions that consumers expect today.”

Contactless payments, a means of payment methods, are quickly taking the lead as the preferred mode of payment thanks to technologies like open-loop transit payments, tap-on-mobile, and mobile wallets. Younger consumers who grew up with smartphones and are used to digital ease now want to be able to pay with a single tap at any time and from any location. 

Malikayil stated, “You might be losing out on business if you don’t support contactless.” “Technology is developing more quickly than [businesses] can keep up.”

Customers in the United States can use the Cash App (previously Square Cash) as a digital wallet. Launched by Block, Inc. in 2013, it allows users to send, receive or store money, access a debit card, invest in stocks or bitcoin, apply for personal loans, and pay taxes. Cash App reports $283 billion in yearly inflows and 57 million users as of 2024.

The Cash App, formerly known as Square Cash, was introduced in 2013 as a personal money transfer service. The service was extended to accommodate business-to-business transactions in 2015. Debit cards, savings accounts, investing in stocks and bitcoin, filing taxes, and personal loans were among the functions it added over time. It was then renamed Cash App. By 2024, the service which functions as a digital wallet based on a mobile app will be the most popular payment app among American people with lower incomes.