Etisalat Introduces Easylife 4.0 Limited: A Revolution in Flat Rate Tariff Systems

Etisalat has pioneered yet another groundbreaking innovation in the telecom industry with the launch of their newest service, Easylife 4.0 Limited. This flat rate tariff system is designed to provide customers with affordable call rates at a mere 11 Kobo/sec. According to Etisalat’s Chief Marketing Officer, Francesco Angelone, “With the Easylife 4.0 Limited edition, our customers now have the freedom to make calls to over 160 million Nigerians at 11 kobo per second. This service comes with an insignificant daily access charge of N5, making communication easy and accessible, irrespective of the network.”

Esteemed as one of the key players in the flourishing Nigerian Telecom market, which is currently valued at over $25 billion, Etisalat has strategically invested in laying fibre optic cables across the country. This strategic move has significantly boosted Etisalat’s revenue stream to a whopping $6 billion. Reflecting on the company’s journey, Angelone notes, “Seven years ago, we began operations with zero revenue; today we stand tall as a $6 billion revenue-generating giant. In the same time frame, our subscriber base grew from zero to an impressive figure exceeding 22 million. We remain committed to delivering innovative, life-enhancing products and services to our customers as we work towards our vision of a world without limitations to communication.”

Experience the revolution in communication firsthand with Easylife 4.0 Limited.

(Image: NCC data. Source: NCC)

In the ever-evolving Nigerian telecom industry landscape, the revenue stream has seen a consistent upward trajectory, largely attributable to the skyrocketing demand for data by subscribers. As one of the top four major mobile operators in Nigeria, it’s worth noting that Etisalat’s impressive performance is quite an achievement given it only entered the market six years ago. It’s clear Etisalat’s Easylife 4.0 Limited is yet another step in their quest to reinvent and redefine the standards for affordable communication within the Nigerian telecom industry.