The European Union digital chief Thierry Breton has revealed new implications of breaking its new policies dedicated to curbing the powers technology companies have. Breton said that any tech firm that violates its new regulations would be subjected to its penalties, which might be in the form of a monetary fine. Faulted companies might also be required to seize business operations in Europe or be forced to change their practices for good.
Due to the frequent complaints from users who feel exploited for using tech services, they insist such a sector should be regulated at all costs. Lately, digital activists have taken it upon themselves to make their voices heard with legal measures such as filing lawsuits to challenge faulted companies seeking justice. Tech giants have faced a series of cases with substantiating their practices. The often these complaints arise, the authority imbibed on regulatory bodies will gradually dwindle.
Recently, tech companies such as Apple Inc, Google, and Facebook, were for accessing its user’s private data without that consent. Cases like this usually take a lot of time to be resolved, which roused the need for the EU’s digital chief to draft a new policy or adjust the existing policy.
Prior to the date scheduled for the drafting of the new policy that is related to the Digital Service Act (DSA) and Digital Market Act (DMA), which is likely to change the way top tech companies conduct their business operations, including those who are yet to be caught violating policies. Breton (EU’s internal market commissioner) used this medium to notify its subjects about the implications attached to breaking or not participating in drafting its policies.
DSA will demand service providers to clarify its algorithm’s functionality. Based on transparency, the commission will access the tech company’s ad archive for further data analysis. While DMA is practically based on service providers’ cooperative scheme, which requires data sharing with other companies but disapproves of power abuse. The point of view on which new laws will be drafted on Dec 2.
Breton said: “We start with a fine, and then you have a bigger fine, then you may have a temporary remedy, specific remedies, then you may have at the end of the day, what we also have in the competition rules, structural separation.”
He addressed the fact that offenses differ, and for a company to lose its license to function is placed as the last course of action, but this policy is only subject to companies under the European market.
“So, from fines to separations, but of course only on the European market,” Breton noted that this would only make tech companies take the policies that regulate their practices more seriously. “Structural separation is not an objective, not my objective; it is just again to make sure we also have the means to act if necessary.”
The idea of drafting new policies must be based on transparency that will fit the technology service providers. In contrast, tech company’s that intend to seek acquisitions should notify the European Commission before-hand.
He said: “They may have an obligation just to inform us what they want to do, and then we will see if it fulfills all their obligations.”
The EU digital chief ensures his regulatory body is twice as significant as its previous state. However, Breton and his board of commission will still have to consult the European countries and the European parliament to finalize its policies.