In forthcoming weeks, administrators of Facebook pages are likely to observe a slight decrease in their number of Page likes, attributable to Facebook’s latest update. While it’s crucial to note that the removed likes are from users who have become inactive on Facebook, this doesn’t dampen its significance.
As a part of Facebook’s strive towards improving quality interactions, accounts that are voluntarily deactivated or memorialized will no longer be included in a Page’s like count. However, it’s not all doom and gloom. In a scenario where a deactivated account is reactivated, the account will be reinstated, effectively re-adding to the Page’s like count.
Facebook’s vision with this move circles back to the endeavor of providing meaningful and authentic information to all users. The tech giant firmly believes that this update will serve as a catalyst, enhancing the value of Pages for businesses by providing a more precise insight into their active audience reach.
To put it succinctly, Facebook is purging likes from deactivated accounts in a bid to ensure only engaged, active users contribute to a page’s popularity. This action can potentially impact impressions of a page’s reach and popularity, but it offers a silver lining, allowing businesses to tailor their strategies based on a more realistic audience size.
For more detailed information on this update, refer to the official announcement from Facebook [here](https://www.facebook.com/business/news/page-likes-update).
This article was updated in 2025 to reflect modern realities.
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