The social media giant, Facebook, has been slapped with a hefty fine of 110 million euros by European regulators. This measure comes following a report in December 2016, suggesting that Facebook may have deceived the regulators whilst it negotiated the $19 billion acquisition of WhatsApp back in 2014. The monetary penalty was imposed, despite Facebook being given until 31st January 2017 to respond to the concerns, after their submissions failed to placate the authorities.
Back in 2014, Facebook had asserted that it would be impossible to conveniently pair user data from both platforms. However, recent practices indicate that the company is now doing just that. The leading voice in Europe’s Competition Office, its Chief Margrethe Vestager, shed light on this, stating,
“When Facebook notified the acquisition of WhatsApp in 2014, it informed the Commission that it would be unable to establish reliable automated matching between Facebook users’ accounts and WhatsApp users’ accounts. Fast forward to August 2016, WhatsApp announced updates to its terms of service and privacy policy, including the feasibility of linking WhatsApp users’ phone numbers with Facebook users’ identities.”
This occurrence led the Commission to delve deeper into the matter. They found that the technical capability to automate the matching of accounts between the two platforms already existed in 2014. Even more damningly, it was proved that Facebook staff were aware of this potentiality. Vestager declared, “The Commission has found that, contrary to Facebook’s statements in the 2014 merger review process, the technical possibility of automatically matching Facebook and WhatsApp users’ identities already existed in 2014, and that Facebook staff were aware of such a possibility.”
In response, Facebook maintained that they had acted in good faith. The company said, “The errors we made in our 2014 filings were not intentional and the Commission has confirmed that they did not impact the outcome of the merger review. Today’s announcement brings this matter to a close.”
While this chapter has concluded in most of Europe, American authorities are still scrutinising the issue and could impose an additional fine. Consequently, this tale of transparency, big data management, and corporate accountability is yet to reach its final resolution.
As global institutions push for the responsible management of user data, big tech companies like Facebook will be under growing scrutiny. The tale of Facebook’s 2014 mishap serves as a pivotal lesson for corporations on the importance of functional transparency, accurate discourse, and ethical practices in their dealings.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
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