Facebook, boasting an impressive community of over 900 million users, recently sparked excitement with its new collaboration with Dropbox, the renowned cloud storage company. The team-up was introduced to add depth to Facebook Messenger’s file sharing functionality. Until now, users could share files directly from their camera roll. This update, however, will allow users to access and share their Dropbox files straight from the Facebook Messenger app – a convenient step up in terms of user experience.
In a detailed blog post, Dropbox made the announcement with a touch of enthusiasm, “Videos and images – including animated GIFs – will be displayed directly in your chats. For any other type of files, tapping ‘Open’ will guide recipients to the Dropbox mobile app, where they can preview and save files. It’s a swift, easy method to share not just vacation snapshots or home movies, but also those hysterical memes with any of the 900 million people using Messenger — regardless of whether they’re Facebook friends or not.”
Facebook’s recent integrations with third-party services, including music streaming tycoon Spotify and ride-hailing superpower Uber, represent a strategic move to make its Messenger a go-to communication platform. In a report earlier this week, TechCrunch unveiled that the Facebook team has even implemented API tools for developers to engineer chatbots and Live Chat web plug-ins for business clients, creating an avenue for users to communicate directly with these automated systems.
On the same note, Facebook already hosts a directory of approved marketing partners that serves as an area where businesses can connect with technology and service providers for assistance in advertising, content production, performance measurement and community management. However, it hasn’t yet differentiated partners who specifically aid with messaging. “Developers we’ve spoken to say Facebook hasn’t formalized or named a specific Messenger platform partner program. However, it’s predicted that businesses will soon be referred to certified Messenger developers, and an official partner program might be on the horizon.”
To exploit this upgraded service, users must install both Facebook Messenger and Dropbox apps on their mobile devices. Starting from today, this newly integrated service is available for iOS and Android users to start experiencing the delight of simple, enhanced file sharing. So, the next time you wish to share that one hilarious meme with your friends or discuss important documents, remember it’s simply a few taps away on Messenger.
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