On Friday, MTN Nigeria, a prominent technology business, declared that its fibre broadband internet service will henceforth be known as FibreX which connects to the internet using fibre-optic cables.
Mr. Egerton Idehen, the company’s Chief Broadband Officer, made the announcement on Friday and called the rebranding a major step forward in MTN’s efforts to support Nigeria’s digital transformation and in providing next-generation internet solutions throughout the nation.
“Our commitment to assisting Nigeria’s digital transformation journey is reaffirmed with the launch of FibreX,” Idehen stated.
The rebranding is in line with Nigeria’s National Broadband Plan (NBP) 2020–2025, which calls for minimum speeds of 25 Mbps in cities and 10 Mbps in rural areas in order to reach 70% broadband penetration by 2025.
Formerly known as MTN Fibre Broadband, the company’s dedication to offering incredibly fast, dependable, and easily accessible internet services in accordance with the National Broadband Plan (NBP) 2020–2025 is reflected in the new FibreX moniker.
Idehen claims that with better access and infrastructure, MTN’s FibreX service will play a key role in achieving this national goal.
Idehen also emphasized that by 2025, the NBP wants to see 70% of people using broadband, with internet speeds of at least 25 Mbps in cities and 10 Mbps in rural areas.
“We want to close the digital divide and promote inclusive growth by improving our infrastructure and services,” he stated.
“FibreX’s debut reaffirms our commitment to helping Nigeria on its path toward digital transformation.
The Federal Government’s initiatives to develop the nation’s fibre optic network are also supported by MTN Nigeria.
“The MTN team wants to close the digital divide and promote inclusive growth by improving our infrastructure and services,” Idehen stated.
Idehen revealed that FibreX is anticipated to help increase the country’s fibre capacity from 35,000 km to 125,000 km, which includes installing an extra 90,000 kilometres of fibre. He noted the Federal Government’s goal to extend the country’s fibre optic network by 90,000 kilometres.
Although the service’s infrastructure hasn’t changed, MTN chose a brand that better captures its contemporary vision and appeals to consumers.
Idehen further underlined that FibreX offers incredibly fast and dependable internet connectivity that is tailored to Nigerians’ diverse demands, whether they are in urban areas or more rural areas.
“The new brand name signifies a more modern, relatable, and emotionally engaging identity, even though the service still relies on our strong FTTH (Fibre to the Home) infrastructure,” Idehen stated.
He clarified that FibreX was chosen to provide a more approachable brand that appealed to consumers by interacting and connecting with people on a more intimate level and puts MTN in a position to spearhead discussions about what high-end internet should feel like.
“The objective is to inform and enthuse customers about the advantages of FibreX in home-passed locations,” he continued.
Home-passed sites, “Home-passed sites/locations” are the number of residences or businesses in a particular service area that are qualified to be linked to MTN’s FTTH network, Idehen clarified when elaborating on the service reach.
Initiatives like FibreX, according to MTN, are essential to attaining countrywide connection as Nigeria continues its quest for digital inclusion.
In Nigeria and Uganda, MTN Nigeria and Airtel Africa have agreements in place to share network infrastructure.
The companies claim that the infrastructure-sharing program aims to increase network cost effectiveness, increase coverage, and raise the calibre of mobile services.
The partnership is in line with an international trend in network sharing, wherein operators cooperate to control expenses and provide dependable, superior mobile services more effectively.
Additionally, both businesses disclosed that their cooperation encompasses the sharing of Radio Access Networks (RANs), technical and economic agreements for fibre infrastructure, and maybe the development of additional fibre networks.
Similar agreements are already being investigated by MTN and Airtel in other African markets, including Rwanda, Zambia, and Congo-Brazzaville.
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