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Home Business

Google’s Potential Acquisition of HTC’s Smartphone Business: A Strategic Investment?

Theresa Casimir by Theresa Casimir
September 8, 2017
in Business, Gadgets
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In Brief
  • Google’s ambitious expansionary undertakings for this year have yet again hit the headlines.
  • Speculations are rife about the tech heavyweight’s newest venture – potentially acquiring HTC’s smartphone business.
  • The source of this news, as reported by Taiwan’s Commercial Times, mentions that both companies are currently conducting final-stage negotiations.

Google’s ambitious expansionary undertakings for this year have yet again hit the headlines. Speculations are rife about the tech heavyweight’s newest venture – potentially acquiring HTC’s smartphone business. The source of this news, as reported by Taiwan’s Commercial Times, mentions that both companies are currently conducting final-stage negotiations.

Google’s last foray into the smartphone business didn’t quite reach expected heights – a partnership with Motorola that was more rocky than rosy. Hence, this new report begs a level-headed analysis, tempered with cautious excitement and expectation.

The report indicates that Google and HTC are on the brink of sealing the deal. However, it should be noted that Google’s main interest lies in HTC’s smartphone business. The tech giant does not set its sights on HTC’s entire operation, including its Virtual Reality (VR) sector. This is perhaps attributable to HTC’s reluctance to part with its entire enterprise.

The article further elaborates that the arrangement holds strategic importance for Google, with HTC being only a part of an extensive plan. The transaction, if all goes as planned, could be finalized before we ring in the new year.

The Taiwanese tech firm, HTC, could possibly carve out a portion of its business for Google due to its current position. According to recent reports, the once-thriving HTC might be considering divesting a part of its operation to a high-paying bidder.

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Despite the distance separating Silicon Valley from Taipei, both companies share a solid professional bond. Google and HTC synchronise their harmony in their production ventures, with HTC being the manufacturer behind the infamous Google Pixel smartphone and the original Google Nexus device.

Sadly, HTC’s glory days as a top-tier smartphone vendor have been fading. Its position in the global ranking of most-used smartphones has seen a swift decline since 2013. The company has been grappling with dwindling revenue, spurring a relentless effort to stay afloat. Although HTC’s smartphones have been applauded for remarkable features, they somehow fell short of registering a striking presence among consumers. With Chinese companies making significant strides in the mobile market with launches of brands like Huawei and Vivo, HTC’s struggle to keep pace becomes evident.

The report concludes with a hopeful note, stating that Google’s possible acquisition of HTC could be a game-changer for the latter. The much-needed boost in revenue could help HTC to further propel other facets of its business.

While these reports are yet confirmed, the potential merger could certainly make for some interesting shifts in the smartphone industry landscape, impacting giants and consumers alike.

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