The newly-released Apple iPhone X with a whopping 256GB storage seems to have captured the hearts of American consumers, outshining its siblings, the iPhone 8 and 8 Plus. This insight is according to fresh data from an intensive mobile study conducted by RBC Capital Markets.
The study reveals that fans are gravitating towards the iPhone X in greater numbers than anticipated, and the momentum behind the iPhone 8 and 8 Plus has not quite matched up with analysts’ forecasts.
What are the compelling factors behind this surge in iPhone X popularity? Naturally, the innovative features that the new device offers are playing a significant role. Consumers are captivated by enticing additions like the cutting-edge facial recognition, a vibrant edge-to-edge OLED display, and the highly potent A11 Bionic chip that takes AR and VR capabilities to new heights. The 256GB iPhone X also flaunts dual cameras with improved megapixels and supports wireless charging, a feature also available for the iPhone 8 series.
The iPhone X, with its revolutionary no-home-button design, was launched to celebrate iPhone’s 10th anniversary.
RBC analyst Amit Daryanani shared that a sizable 57% of users expressed a preference for the 256GB iPhone X, while the 256GB variant of the iPhone 8 gathered interest from about 45% of potential customers. It is worth noting that the iPhone X includes the highest price tag among all iPhone models, with the 64GB version priced at $1000 and its 256GB counterpart at $1050.
In a Business Insider report, Daryanani noted that “Despite Apple increasing the minimum storage in iPhones, there has been a shift in consumer preference towards higher storage models. In the case of the iPhone X, for the first time, a majority of users have indicated a preference for the highest storage models with over 57% opting for the 256GB model. This skew is more pronounced than with the iPhone 8, where 45% opted for the 256GB model.”
The RBC study further uncovered that a paltry 17% were considering buying the iPhone 8, 20% favored the iPhone 8 Plus while a solid 28% were keen on the iPhone X. It should be noted, this study reached out to a sample of only 4000 participants within the American iPhone market.
Renowned KSI Securities analyst Ming-Chi Kuo has made a bold prediction that iPhone X pre-orders could skyrocket to 50 million or even more, indicating that Apple will certainly have its hands full trying to match the demand. The iPhone X promises a significant departure from the previous generations of iPhones brought to market by the tech giant. This unique proposition, paired with a marked anticipation in supply-demand dynamics, has undoubtedly contributed to its soaring popularity.
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