Konga.com, the retail titan hailing from Nigeria, has climbed the ranks to become the nation’s most visited site. This milestone positions Konga at the top, surpassing the widely known Linda Ikeji blog as well as Nairaland forum. As you may recollect, Konga.com recently garnered a fresh influx of funding to bolster their engineering departments amid other significant enhancements. Presently, Konga proudly holds the ninth spot on the global Alexa ranking, joining a distinguished league that boasts industry heavyweights such as Google, Facebook, and Twitter.
Digging deeper into the data, Konga has managed to leap ahead of its closest competitors by a substantial margin when it comes to web traffic, leading by an estimated 50%.
Olatomiwa Akande, the head of Public Relations at Konga, was quoted in a Vanguard newspaper publication saying, “We are meeting the daily needs of more and more Nigerians from our array of affordable products.” Housing an impressive roster of over 150,000 products, Konga has transformed into a comprehensive one-stop-shop catering to the diverse needs of fashion, technology, and household goods in Nigeria. The publication also revealed Konga’s recent upgrade to a 20,000-square foot warehouse, symbolising their phenomenal growth.
Illustrating the evolution of ecommerce in Nigeria, the American shopping holiday, Black Friday, was embraced by Nigeria for the first time last November. Major ecommerce players, including both Konga and Jumia, witnessed an unprecedented surge of Nigerian visitors flocking to their sites in celebration of the global shopping festival.
The narrative of ecommerce in Nigeria is rapidly changing. Over the past five years, a growing number of Nigerians have displayed a preference for online shopping, largely due to the convenience of cash-on-delivery services. This traditionally preferred method is gradually relinquishing ground to digital payments, a positive shift primarily driven by the introduction of secure payment gateways and the recent re-launch of PayPal services in Nigeria. As proof of this trend, a 44.7 million debit/credit card usage was recorded in 2012, a testament to the changing inclinations amongst Nigerian consumers.
Besides Konga, there are numerous other players in the Nigerian ecommerce arena including Jumia, Kaymu, Tafoo, Gloo and more. The future of Nigeria’s ecommerce landscape looks promising with its thriving competition and ever-evolving preferences of the consumers.
This article was updated in 2025 to reflect modern realities.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
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