Nigeria’s second most frequented E-commerce platform, as per recent rankings, has taken a gigantic leap into the future of digital transactions. Konga has successfully launched its proprietary payment portal, named [Konga Pay](https://www.konga.com/kongapay/).
Designed with customers’ convenience at its core, Konga Pay streamlines the transaction process, crafting a smooth purchasing journey for its many returning customers. To gain access, customers simply need to input a one-time authorization code sent by their banks. However, to partake in this enhanced experience, an existing account with one of Konga’s major bank partners is mandatory.
On that account, customers can follow a quick and simple 5-step set-up procedure. Once completed, customers can select Konga Pay as their preferred payment option at the checkout section, enjoying a simplified and efficient purchase process.
This innovative move propels Konga into a new realm, making it the first E-commerce platform in the world to possess its own payment platform. The results have been evident in their website traffic too. Konga has escalated to become the [third most visited site](http://www.alexa.com/topsites/countries/NG) in Nigeria, surpassing competitors Jumia and Nairaland.
A trend seems to be emerging among high-traffic companies, as they develop their exclusive payment platforms to benefit from payment gateway revenues. Major global entities, namely Apple, Samsung, Google, have successfully developed their payment platforms, while Facebook is rumored to announce its own shortly.
Last year Konga secured a [substantial funding](https://www.techbooky.com/post-title/konga-com-raises-a-fresh-40m-in-venture-fund/) of about $40m, equivalent to 8b Naira/ 4b KES, to upscale its infrastructure and expand its horizons. This news aligns with intriguing [reports](https://www.techbooky.com/post-title/the-nigerian-ecommerce-industry-is-to-be-worth-13b-soon-see-whats-driving-that-growth-here/) affirming that Nigeria’s E-commerce sub-sector is projected to hit a staggering figure of worth $13bn by 2018.
With the roll out of Konga Pay, Nigeria’s E-commerce platform has unequivocally ushered in a digital transaction revolution, significantly raising the industry’s standards.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
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