LG Unveils Its Luxury Urban Smartwatch: A New Challenger for Apple Watch

In direct competition with Apple’s much-awaited smartwatch, LG has launched its high-end Urban smartwatch – an elegant, technology-infused wrist accessory.

Fascinating features of the LG Urban watch are exhibited on the official LG website as follows;

Anticipating the significant role of LG’s Urban in the upcoming Apple Watch launch in April, highlights the strategic timing of LG’s release. The unveiling of Urban – a modern successor to its LG G Watch R – is scheduled to occur at the Mobile World Congress (MWC) next month. This is just a month before Apple’s official watch launch. LG’s decision is clearly aimed at attracting a fraction of the wearable tech enthusiasts ahead of Apple’s event.

Revenue considerations are significant as well. Projections estimate that by 2020, the global smartwatch market will be pushing a valuation of nearly $33 billion, with an annual growth rate of 67.6% according to CNBC. This burgeoning industry presents a vast playground for major contenders. However, as the market stands today, Apple Watch continues to be the most fervently anticipated.

The answer to the rising demand for fashion incorporated with technology is seen in LG’s fashionable attempt. The all-metal Urban watch is available in a range of colors and shades, custom made to satisfy the fashion needs of its users. This trend is noticeable across tech giants from Google to Apple as they strive to create a blend of technology and fashion.

This article was expanded and updated in 2025 to reflect the evolving realities of the smartwatch industry.

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