According to the latest data from Strategy Analytics, Samsung has now successfully ousted Apple from the leader’s spot in the global smartphone sales chart. As of the end of the March quarter, Samsung reportedly sold a staggering 83.2 million smartphones, outpacing the 61 million iPhones sold by Apple during the same period.
Despite facing certain challenges particularly in the Asian market, Samsung’s global performance has managed to hold water, granting it the position of the world’s largest smartphone vendor by volume, according to Neil Mawston, Executive Director at Strategy Analytics.
An overview of the smartphone market share during the specified period reveals that Samsung accounted for 24.1%, marking a decrease from its 31% stake a year prior. Apple, on the other hand, observed an increase in its share from 15.3% in March 2014 quarter to 17.7% during the same period this year.
Lenovo-Motorola trails in the third position with 18 million units sold while an amalgamation of other smartphone manufacturers hit a total of 164 million in sales. Overall, an estimated 345 million smartphones were sold in the first quarter of 2015.
While Samsung revels in this significant feat, the company’s financial health seems to tell a different story. Samsung’s net profit plunged 39% in the first quarter of the same year, marking the sixth consecutive quarterly decline. Analysts suggest that the plummet could be attributed to growing competition from formidable Asian players such as Xiaomi in China and Micromax in India.
In the African market, recent releases such as the low-cost Lumia smartphone with dual-SIM capabilities have driven a surge in sales. Simultaneously, other smaller Asian brands, primarily producing Android devices, are seeing gradual growth in sales.
According to an IDC report, Android and iOS held a massive 96% share of the market. As for whether Samsung’s Tizen smartphones will carve a substantial niche for themselves in the market, that remains a question awaiting an answer.
In terms of market value, it’s quite interesting to note that Apple is valued at over $700 billion, Samsung at about $186 billion, and Google at around $382 billion. Yet, the impact of these sales reports on the market value of these tech giants is not quite as simplistic as one might think.
Ultimately, the world of smartphone manufacturing and sales is a complex and fiercely competitive landscape, with constant shifts in power dynamics.
Please note that the final section is about smartphone manufacturer Samsung and not Samsung Electronics as a whole. One must not assume that the numbers given here represent the complete financial status of the multi-conglomerate Samsung Electronics, as they only provide a snapshot of the smartphone division.
In this fast-paced and highly competitive era, keep this page bookmarked for the latest updates on the fluctuating balance of power in the global smartphone market.
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