User experience is about eliminating bad design selections and optimizing the customer behavior of your Magento shop. That’s why launching a completely optimized store is so difficult: there is merely no client interaction information. If you don’t have information to back up your UX choices or demonstrate wrong, all you have is a gut feeling.
Of course, you have other people’s experience that they share freely: from Google UX rules to particular e-commerce alternatives and tiny improvements that can benefit any shop. But tailoring this recommendation to a very particular business case is the task. Your case for your own company. And it’s not that simple.
Creating a web store on instinct rather than information in 2019 is a bad idea. So let’s do about it something. Let’s put science in the equation and replace the sensation of intestine with difficult facts. Because you can enhance your user experience on the basis of industry best practices and our experience even without the required customer behavior information.
We’ve acquired a thorough knowledge of how Magento shops can build a excellent UX. We share some of the best UX methods for ecommerce shops in this article, with a particular focus on those using Magento Check out below :
Keep the Navigation Simple & Intuitive :
Navigation is the basis of the UX website and easy and intuitive navigation is particularly important for online stores with various categories and product choices. When shopping online, nobody likes to cope with cluttered and complicated internet shops. The faster tourists discover what they want, the faster they get to the checkout and finish a purchase. Here are a few tips for optimizing your navigation:
1 – Create a Menu page instead of a Drop down Menu :
If you offer a big amount of products, you can confuse clients with a drop-down menu that features everything. We recommend you to choose a top menu on the homepage with up to 7 options. If a visitor clicks on a top navigation item, he or she should be redirected to a menu page listing all accessible product alternatives within the category in question.
2 – Utilize short & Simple category labels :
This will allow your clients to immediately identify the category they are interested in while maintaining a clean and neat navigation menu.
3 – Enable easy search :
Optimized site search has a beneficial impact on the general use of the site, enhancing conversion rates as well as contributing to customer satisfaction. Make it simple for clients to discover what they are looking for by allowing a search bar across all website pages and applying the autocomplete search features to show potential product alternatives based on what a user types in.
4 – Provide Filtering and Sorting options :
Filtering is a very significant characteristic because it enables clients to narrow down their decisions and discover the item they need faster. Revise and split your products into easy filtering classifications based on their type. For example, size, color, occasion, brand, price range, discounts, etc. can be used for garments. As for sorting, letting your clients place the products in the order that is more convenient for them is always a good idea. Some of the examples here are prices from low to high, client ratings.
Make sure your Home page is Informative :
Your homepage is the primary cause of traffic, so when it comes to converting it into clients, the way you design it will either create it or break it. Homepage often specifies whether or not a visitor continues to browse the website. And their choice influences both the visuals and the data supplied. Therefore, to guarantee a more favorable user experience, you should make it clear, easy and self-explanatory. We suggest putting on your homepage the following information blocks:
- Description of your company (who you are, what you are specializing in, etc.)
- Branding and components of corporate identity
- Search bar for websites
- Best-selling goods or present offers and discounts
- Links to the key categories of products and website pages
- Testimonials and reviews from customers
- Buttons for call-to-action
- Contacts and links to profiles of social media
The components above will give your visitors a clear image of a) who you are, and b) what they can get from you. At the same moment, data will not overburden them.
Simplify the customer journey at all stages :
Time is the most precious resource in today’s quick globe. The best way to demonstrate to your customers that you care about their time, keep their efforts on the website to a minimum wherever possible. Look at the following tricks that you can use:
1 – Minimize the number of Clicks :
Of course, if you browse something just for fun, jumping from page to page can be entertaining. Otherwise, the less clicks that users need to have to finish their journey, the better for the UX and your sales as a whole. This is particularly applicable to the method of checkout–if tangled and complicated, it will simply not result in a completed acquisition. You may even consider implementing a one-page checkout in Magento to make completing the transaction simpler for a client.
2 – Show product recommendations :
By showing comparable or alternative products, you save the time wasted by your clients looking for them on their own. It will not ensure a purchase, but it will certainly provide a better experience for the customer.
3 – Enable registration via social networks :
Every merchant strives to get to their database as many leads as possible. However, when they have to log in, clients are not thrilled, particularly if the method includes filling in a dozen areas and answering questions like “What is your first pet’s name?”Allowing tourists to sign in (and later log in) using their social media accounts, you can transform a dull process into a one-click procedure within seconds.
Don’t Overcrowd your product grid :
Too many information on product page scatter user’s attention. A big number of products interfere with what you need to do: generate a user-friendly, natural marketing funnel to guide your clients to the checkout.
Choose a single focus that serves a single objective on each page. The aim of the product list, for example, is to provide the user with enough products and information about them so that they can click on something they like and read more about the product.
Next, the objective of an individual product page is to provide sufficient information for the customer to decide to purchase it or to find an option they like more. Thus, each page is logically linked to each other and you are building a powerful and concise route from homepage to checkout.
Get rid of 404 pages & categories :
Keeping the store clean is your priority number one. 404 Errors will interfere with client travel, generate distrust of your brand, reduced conversions and rankings of search engines.
Another thing to consider is your site’s quantity of 404 mistakes. The worse the effects are the more you have.
Fix 404 errors to restore user’s trust and prevent penalties for Google :
1 – Create adequate 301 redirects (continuously moved) to all connections that are no longer valid but may have some traffic you want to catch.
2 – To help Google “forget” about these websites and discard them from the index, generate 410 redirects (gone) for unimportant links
3 – Replace both kinds of 404s in your shop to prevent various navigation menus and other locations redirecting.
The highest priority for online retailers is ensuring great user experience. With so many variables to consider and constantly evolving business requirements and technology, it is possible to spend years experimenting with a web store’s UX design.
Every company is unique, so there is no silver bullet to create a ideal user experience for Magento. Our findings are the practices we discussed in this article that assist us deliver fantastic Magento UX to customers. We hope that you will also find them helpful.
Author Bio :
Jeevan Kumar is a technology enthusiast and strong believer in agile product development. He is a Senior Content Strategist of Fortunesoft IT Innovations – Magento Development company.