Netflix Triumphs with 8% Stock Increase and 5 Million New Subscribers

In a demonstration of the power of high-quality content, Netflix announced yesterday an impressive increase of over 5 million subscribers during the second quarter ending in June 2017. This impressive boost brings Netflix’s grand total to an astonishing 104 million subscribers worldwide.

Netflix’s shares celebrated with a near 8% rise yesterday following the news. In a statement, Netflix intimated “we underestimated the appeal of our strong slate of content which resulted in higher-than-anticipated acquisition rates in all major territories.” In essence, original and compelling content was fundamental to the company’s accelerated growth this quarter.

Anchor shows like House of Cards and Orange is the New Black continue to fare well in the face of cyber-piracy, demonstrating resiliency as they maintain their audience’s engagement, even despite hackers stealing and releasing entire seasons online.

Netflix was candid in acknowledging competition as other tech behemoths, notably Amazon, are encroaching on its turf with their original content offerings. “The large-cap tech companies, primarily Amazon, have been investing significantly in original and licensed content globally,” the statement read, “creating a TV network is now as easy as designing an app, with considerable investment flowing into global content production.”

Not to be left behind, Facebook revealed plans to collaborate with content creators in producing its own original content. Facebook has allegedly inked deals with millennial-centric news and entertainment creators such as Vox Media and BuzzFeed, planning to debut more original videos on its platform. Rumors suggest that Facebook is willing to shell out as much as $250,000 for longer, scripted content pieces.