Netflix intends to significantly expand its selection of live TV series in 2025 in an effort to attract new subscribers and boost viewer engagement.
The company’s top weekly wrestling show, WWE Raw, debuted on Netflix in several regions, including the US, Canada, the UK, and Latin America, in January 2025. For the first time, Raw can now be streamed.
During its Upfront presentation on Wednesday, Netflix revealed that it is expanding its livestreaming programming. The service has been gradually providing live TV to its audience with sports content from WWE wrestling, comedy, awards ceremonies, and other special events (some of which clearly didn’t work out). It currently has over 94 million monthly active users worldwide.
Bela Bajaria, the chief content officer of Netflix, stated that the firm will be introducing new shows, such as the July 11 rematch between Katie Taylor and Amanda Serrano. Additionally, as part of a new agreement with the NFL, the firm will stream two games on Christmas Day: the Detroit Lions vs. Minnesota Vikings and the Dallas Cowboys vs. Washington Commanders.
Additionally, Netflix will stream its own “Netflix Tudum 2025: The Live Event” at the end of this month and the 32nd Annual Screen Actors Guild Awards livestream on March 1, 2026.
These will be added to the service’s existing weekly WWE event feeds.
Additionally, the business made a pitch to advertisers about its Netflix Ads Suite, which is increasing its programmatic ad-buying choices and can now include first-party data from either LiveRamp or Netflix itself (due to new first-party measurement solutions). Additionally, generative AI will be used in one new ad style to match commercials to Netflix series.
The service’s current weekly WWE event feeds will now include these. The company also pitched its Netflix Ads Suite to advertisers, which expands its options for programmatic ad-buying and now allows for the inclusion of first-party data from LiveRamp or Netflix itself (thanks to new first-party measurement tools). Furthermore, a new ad style that aligns with Netflix series will use generative AI.
The company promoted its Gen Z and millennial reach to advertisers in addition to showcasing its selection of new and returning series and films. It pointed out that more people between the ages of 18 and 34 watch Netflix than any other broadcast or cable network in the United States, and that users on the ad-supported tier watch an average of 41 hours per month.
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