In this pandemic era, We are expected to stay home but the cravings for street foods, foods from restaurants and cafes were seen at its peak no matter how traumatic the situations are out there. As far as the lockdown was extended , individuals were looking for the recipes online ; which could help them cook food just the way it is made in restaurants. Cooking was the most exciting way to pass their time at home.
Looking at the food lovers and their cravings , many food delivery apps took permissions from the state govt to continue working with precautionary measures and to deliver the food in an untouched manner.
Some of the features of how they carry out their services and what precautions they take are also described on the apps. Through such practices customer’s trust can be acquired. These are the best tactics to be used to attract more customers as well as entertain the existing customers.
Movement restrictions and quarantine period acted as a fulcrum to provide a new bloom to on delivery service apps. Even after this pandemic , the on demand delivery services are likely to flourish.
The reasons behind the success of on-demand delivery services are as follows:
1. Massive Deals for Grubhub:
The most fascinating on-demand food delivery service provider has recently received a gigantic offer of $7.3 billions from a company : Just Eat Takeaway.- a Dutch company in the online food ordering and home delivery services.
It is crystal clear that such global companies will on no account invest their billions of dollars without analysing the current requirements and forecasting the future of food delivery apps and services.
All the major food delivery companies are trying their best to acquire Grubhub as Uber eats ; the second leading company in this sector also tried purchasing grub-hub to get rid of the competition.
Many restaurant owners and start-ups have been in talks with these food delivery service providers to provide some benefits to the regular customers along with sharing equal benefits between both the entities.
2. New sphere for Instacart:
On-demand services are just not limited to food and groceries. Recently , Instacart partnered with staples and big lots. These are anticipated to take instacart to the next level.
Along with delivering groceries, food and daily products ; deliveries of decor and non grocery items will be a new initiative. By entering into a deal with staples: Instacart will also be facilitated to deliver stationery goods , cleaning products and protective equipment.
The staples also deal in some bulk quantity of alcoholic and non-alcoholic beverages which are provided at a discounted price.
Instacart recently recruited lots of workers to encounter the requirements of customers during the onset of COVID-19.
Instacart did not collaborate with big lots or staples to get through this pandemic. These joint ventures will generate and expand new horizons of on-demand services.
The expansion of instacart and providing the customers much more than groceries is the perfect way to attract many new customers.
3. Target Audience: Young professionals
The new target audience are the young urban professionals. This target market was initiated by Walmart when the American retail monster issued a statement about providing an E-commerce subsidiary to Jet.com.
The jet.com targeted young and opulent shoppers rather than focusing on the traditional customers.
Walmart provided speedy deliveries to Jet customers. But jet.com was not satisfied by only collaborating with Walmart .
For further expansion jet also entered into partnership with New-york based brands and small scale retailers to reap rewards of local markets but that also failed. The favorable outcomes were not enjoyed by the jet.
Nevertheless, Jet.com is coherent into Walmart E-commerce organization. Now it is on Walmart how to expand and grow its clients.
Enclosure
The on-demand delivery services are going to stay forever. Throughout the time of this pandemic, people were locked at their homes and they favour ordering online and get the deliveries at their doors.
The same trend will continue even after the end of this pandemic because it is more convenient and comfortable as with a click the things are delivered, saving time and energy. Online methods are preferred over the traditional methods.
In the forthcoming years, many startups are likely to enter the market based on their ingenious business model to generate massive revenue from the market. Uber, drizly and postmates were just the startups which gained traction with customers in the era of cutthroat competition with the aid of on-demand services.
Now they are the most fascinating brands with a plethora of customers. AI and blockchains are the main characteristics of on-demand delivery apps.
A Report from Harvard business school divulges that the on-demand economy will reap the rewards of $57.6 billion in the upcoming years. The growth of these services will be monstrous.
Vishal Virani is a Founder and CEO of Coruscate Solutions, a leading On-Demand Food Delivery App Development company. He enjoys writing about the vital role of mobile apps for different industries, custom web development, and the latest technology trends.
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