The SEO strategy comes under two broad categories namely On-page and Off-page SEO. The truth is both are essential for an SEO campaign to succeed yet both are on entirely different sides with regards to augmenting the search engine rankings. Search engines generally consider two critical buckets while evaluating a website-On-page and Off-page SEO.
Definition of On-page and Off-page SEO
On-Page SEO- This refers to all those activities which you do on the page that you want to publish. In simple terms, it is the task which assists in optimizing a given page to help it appear at the top SERPs (Search Engine Result Pages). Its principal activities include offering quality content, handling the image SEO, inserting the right alt attributes, building a URL structure that is customized, inserting meta description, meta tags, internal links and the right quantity of keywords.
Off-page SEO- This refers to every activity that is carried out on a webpage after the page is live. Its principal activities include commenting on a post for building engagement, provide an update with star ratings, like a post on social media, share the post and answer the questions of target consumers.
An Insight on the Different On-page SEO Techniques
Below is an insight into the different On-page SEO techniques,
Backlinking- When you add backlinks to credible websites it will automatically increase the authority of the site. Adding backlinks to a website which has higher rankings will help you to enjoy better credibility as per the algorithms introduced by Google. When you add multiple backlinks to authoritative sites, you can convince them later in providing a backlink to your site. This form of reciprocated step will help a great deal for the website traffic.
Priority-based Keywords– If you are a business owner you must be aware of primary and secondary keywords, and both are differentiated based on their priority. The former should be used 10-12 times in an article of 2000 words while the latter should be used a minimum of one time in the whole content. It is through these keywords when the Google spiders crawl in the posted content will gain knowledge of it. So, it is important to infuse the primary keyword and secondary keyword accordingly to help Google have a good understanding of the content.
Alt attributes, Meta Description, Meta Tags– Each of this is a crucial component of On-page SEO. In fact, it is the meta tags that contains the secondary keywords which help Google in reading the article better thereby allowing the search engine in getting familiar with the content included in the posted article. The meta description, on the other hand, refers to the content which is displayed together with the title. It is a vital SEO element because it will help in determining whether the searcher will or will not click on the link present on the website. In case of blogs that you publish WordPress, it is vital to insert a primary keyword in an images’ alt text.
WordPress SEO Yoast- After completing the content, it is always good to refer to WordPress SEO Yoast to augment the blog’s overall quality. It will provide you with the essential components which will help you in optimizing the content to support it attain a good ranking in the SERPs.
Image SEO- This is an excellent means to optimize a site or a landing page. An image that is optimized will be visible in Google when you search for images. Users will be automatically redirected to your site the moment they click on this link. That, in turn, will help your website to gain traffic. Always get your images optimized as images play a crucial part in a site. To know more about it consult a Philadelphia Expert SEO.
Internal Linking- These are links present in a content that has been published previously or present on a site’s landing page. Interlinking will help to redirect a user from a particular webpage to another. It will work wonders in retaining the users.
H Tags- The Heading tag will make sure that Google notices the headings that you have used in the content. No wonder it should be used for making your content visible in the search engine result pages, especially for those words. Make it a point to use both the primary and secondary keywords within the sub-heads of the content.
URL Structure- The URL should be adjusted as per the primary keyword as this will help in making your content more visible. When a user does a search using a specific keyword, and if your content URL contains that keyword, then there is a good chance of Google showing the content in the result.
Off-page SEO Techniques
Below is an insight into the different Off-page SEO techniques,
Sharing– Simply publishing content will not help. It is vital to share the same on social media platforms to inform people regarding your content. If your content appears relevant to people, then they too will share the same on their profile.
Commenting- After posting a comment on Facebook, it right away becomes visible in the section news feed. That is precisely the case with the search engines, contents or the posts which get engagement in the likes of commenting and sharing.
Star Rating/Liking- This works akin to sharing and commenting. The higher the number of star ratings and likes that your content gets, the better will be its credibility as per Google. It is the star rating that will act as a review both for Google and the audience alike.
Responsive Answer Queries- It is quite likely that prospective customers may come with questions often. Asking questions means that customers are interested in the content. Hence if you answer their queries, you can help in maximizing their interest, crack the sale and also build engagement.
Put Yourself in the Shoes of Your Customer– Know more about the interest of your audience. Writing on topics of their choice will help you in building more engagement. If you post content after doing some research, you will be aware of what prevails in the current market and write on all the trending topics which will be of interest to the majority.
Try these On-page and Off-page SEO techniques and reap untold benefits.