OpenAI Sets Sights on Monetising Its Sora AI Video App

Owners of content rights will soon be able to decide how their characters are used in OpenAI’s AI video-generating tool Sora. The company that created ChatGPT intends to split profits with those who accept such use, in addition to strengthening rights protection.

Chief Executive Sam Altman announced on his blog on Friday that the AI business will grant copyright holders “more granular control over generation of characters.” The usage of their character may be restricted by the copyright holders.

Blocking the usage of their characters will be one of the possibilities available to copyright holders, including television and film studios, according to Altman.

The impact of AI-generated material on intellectual property rights is coming under increasing scrutiny as businesses attempt to strike a balance between innovation and just recompense for creators.

Sora, an independent software from OpenAI, was released this week and will be initially accessible in the US and Canada. The app’s videos have a maximum duration of 10 seconds.

Users of the software, which gained popularity quickly, can make and share AI videos that may be published to social media-style streams and spun from copyrighted information, users can make and distribute AI films based on it.

Hollywood is likely to become unstable over its copyright policies. People with knowledge of the situation told Reuters that at least one big studio, Disney, has chosen not to have their content show up in the app.

In a revenue-model, a portion of the profits will go to the copyright holders who register their characters for usage in videos by Sora users.

Moreover, Altman stated that OpenAI intends to implement a revenue-sharing scheme for copyright holders who allow users to create their characters. 

He claimed that the necessity for a monetisation approach stems from people producing far more video material than anticipated, frequently for specialised audiences.

While acknowledging that the revenue-sharing model “will take some trial and error to figure out,” Altman stated that implementation would start shortly since OpenAI plans to try several strategies inside Sora before implementing a uniform methodology throughout its whole product line.

In an effort to compete with Alphabet’s Google and Meta’s similar text-to-video capabilities, Microsoft-backed OpenAI released a Sora model for public usage last year, extending its entry into multimodal AI technology.

Recently, Meta introduced Vibes, a platform that allows users to produce and distribute short-form, artificial intelligence-generated videos.

Since OpenAI plans to explore several strategies within Sora, Altman stated that the revenue-sharing structure “will take some trial and error to figure out, but said implementation would begin soon.”