In an accelerated growth trajectory, the renowned messaging platform WhatsApp now boasts an impressive user base of over 700 million. This is a remarkable increase from the 600 million users reported in August. The CEO of WhatsApp, Jan Koum, recently confirmed this exciting development. Facebook’s successful acquisition has indeed proven to be advantageous, as at the time, WhatsApp had a significantly lower user base of around 500 million. This recent user base bump therefore signifies a massive 200 million increase, charting an amazing proliferation in the app’s global popularity.
Though this staggering growth is certainly a cause for celebration for WhatsApp and its parent company Facebook, there is a twinge of concern among some observers, particularly investors. Their worry stems from the fact that WhatsApp is yet to generate revenue for Facebook. A look back at the story reveals that Facebook had acquired WhatsApp for an astronomical sum of $19 billion, around a year ago. At that time, the projected value was largely based on the app’s potential for growth.
In October, an interview with Re/code had Koum sharing that Facebook did not have immediate plans to monetize WhatsApp. This sentiment was mirrored by Facebook’s CEO Mark Zuckerberg, who in the past, has candidly expressed that he is not in a rush to derive monetary returns from WhatsApp. Aiming for the long game, Zuckerberg plans to focus on monetization strategies once the service reaches a benchmark of a billion users.
While this may leave some investors pondering, there is no denying the steady rise and impressive growth of WhatsApp. With its user base expanding at an exponential rate, it’s only a matter of time before this communications giant reaches its next milestone.
This article was updated in 2025 to reflect modern realities.
[UPDATED_TB_2025]
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