
Hollywood is getting one of its biggest shake-ups in terms of the bid for Warner Bro and in Just three days after Netflix announced it was buying parts of Warner Bros. Discovery for $82.7 billion, Paramount has come back with a much bigger offer, putting $108.4 billion on the table to take over the whole company. This move sets up what could be the entertainment industry’s biggest bidding war in modern times.
The battle started back in September when Paramount first made moves to acquire Warner Bros. Dicovery and later Dylan Byers of Puck stated that Netflix was being considered. Over the next few months, Paramount made several offers, each one bigger than the last. First came a $19-per-share bid, then $22, then $23.50, but Warner Bros. Discovery’s board didn’t bite., instead, they opened up a formal sale process that brought in other interested buyers, in which Netflix eventually emerging as the winner last Friday.
But Paramount isn’t backing down. The company is now taking its offer directly to Warner Bros. Discovery shareholders, bypassing the board entirely. This is what’s called a hostile takeover bid with a battle against two giant platforms, and it happens when a company goes straight to shareholders after the board rejects their offer. Paramount is offering $30 per share in pure cash, compared to Netflix’s $27.75 per share split between cash and stock.
The difference between the two deals is significant. Netflix wants to buy Warner Bros. Studios and HBO Max, the streaming service that houses popular shows and movies. They are not interested in the TV networks like CNN, TNT, and TBS, which would later be spun off into a separate company. Paramount, on the other hand, wants everything. They see value in the entire package, especially the sports content on TNT Sports and the news operation at CNN.
David Ellison, Paramount’s CEO and the son of Oracle founder Larry Ellison, is leading this charge with deep pockets behind him. The money for this deal comes from several sources, including Ellison’s own family fortune, RedBird Capital Partners, and sovereign wealth funds from Saudi Arabia, Qatar, and Abu Dhabi.
Paramount is making big promises if they win. They say they’ll release more than 30 films in theaters every year, a much higher number than what most studios are doing right now. They are also promising to keep traditional release windows, meaning movies will play in theatres for a proper amount of time before hitting streaming services. This is a direct shot at Netflix, which has been criticized for not supporting movie theatres the way traditional studios do.
The sports angle is particularly interesting. Paramount already owns CBS Sports, and if they get Warner Bros. Discovery, they’d also control TNT Sports through the medium. This would give them a massive foothold in sports broadcasting generally, with rights to NBA games, NHL games, March Madness basketball, and more games and sport. The company believes combining CBS and TNT’s sports operations would create something powerful in an era where live sports are increasingly important for keeping cable subscribers around.
Netflix’s leadership isn’t showing much concern, at least not publicly. Ted Sarandos and Greg Peters, Netflix’s co-CEOs, held calls with investors saying they expected this to happen and remain confident their deal will close. They point to the value Warner Bros. brings in terms of HBO’s reputation for quality content and the massive library of movies and shows they’d be acquiring though the Warner Bros Discovery bid.
Warner Bros. Discovery’s board also has said they will review Paramount’s offer carefully, but they are not changing their recommendation for shareholders to approve the Netflix deal. They have 10 business days to issue a formal response to Paramount’s hostile bid. Meanwhile, shareholders are left weighing two very different visions for the company’s future going forward.
This whole situation comes at a time when the entertainment industry is going through major changes. Streaming which has disrupted the old ways of doing business, and companies are scrambling to figure out the right size and structure to compete. The regulatory process for either deal would be lengthy. Netflix estimates their acquisition would take 12 to 18 months to complete, mainly because regulators in multiple countries would need to review and approve it.
For Warner Bros. Discovery shareholders, this is both exciting and stressful. Paramount’s tender to offer expires on January 8, 2026 so shareholders have until then to decide whether to accept Paramount’s cash offer or stick with the Netflix deal the board has endorsed. Given that Paramount is offering more money upfront, some shareholders might find that attractive. Others might prefer the Netflix deal if they believe in Netflix’s long-term vision and don’t mind taking some Netflix stock as part of the payment.
This battle represents more than just two companies fighting over another. It’s about the future shape of the entertainment industry and who gets to tell stories to global audiences. Whether Paramount or Netflix wins, the outcome will reshape Hollywood for years to come.
In all of this, it is seen that the Paramount’s action is deemed “hostile” since it went public in order to exert pressure on shareholders, and this is circumventing that the Warner Bros. Discovery board after submitting six previous bids that were not “meaningfully engaged” with. While acknowledging the latest offer, the Warner Bros. Discovery board has reiterated its support for the Netflix transaction.
There is a lot of political and antitrust scrutiny around both proposals. And in the midst of this, the Middle Eastern financiers and Jared Kushner’s company are among the investors supporting Paramount’s proposal, which has garnered criticism for possible political influence and threats to national security. Lawmakers and Hollywood unions have also criticised the Netflix proposal because to worries about market dominance and possible job losses.
The next steps to this is that there is still more to be done in the acquisition war as Paramount’s bid will be reviewed by the Warner Bros. Discovery board, and a protracted battle involving appeals to shareholders, regulators, and politicians may result.
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