In an influential move signifying a shift in the global manufacturing landscape, smartphone conglomerate, Samsung, recently announced that it will be investing a substantial $3 billion, or equivalently around 504 billion Nigerian Nairas, in Vietnam. The funding will be allocated for the construction of their new business venture: a smartphone factory.
Such a move by Samsung, a prominent player in the smartphone industry, undeniably signifies a strategic shift from manufacturing bases in China, to Vietnam. Various fiscal advantages such as tax breaks as well as the presence of a relatively inexpensive yet competent labor force in Vietnam have contributed to this shift. These factors have made Vietnam an attractive alternative to manufacturers seeking locales for setting up production units.
This significant announcement arrives on the heels of other smartphone manufacturers like Microsoft and LG amping up their manufacturing capabilities in response to escalating demand. Samsung, itself, already has a $2 billion facility, active since March. This operational facility based in the north-eastern province of Thai Nguyen is a workforce hub for around 16,000 workers. The planned $3 billion facility is anticipated to be established close to this site.
Is This A True Shift Away from China?
China, owing to its sheer scale and manufacturing prowess, has long been the ideal manufacturing destination for a myriad of industries. In recent times, however, top-tier companies such as Apple are making strategic decisions to diversify their manufacturing and assembling routes away from China. What prompts such a shift? As Chinese industries modernize and succeed, workers’ wages are increasing, thereby causing reflective changes in the calculation of outsourcing benefits.
Firms outsource to concentrate on core products and services normally, raising their profit margins. If China’s cost per hour continues nearing Western standards, it may affect global dynamics, an issue openly addressed by politicians in the west. Former US President Barack Obama, for instance, notably championed the idea of “insourcing”. The escalating cost of manufacturing, further fueled by the government’s desire to leverage the influx of Western companies, also contributes to this shift.
Why Not Africa?
Observers might argue that Africa, with its bursting youth population and rapidly expanding mobile market, may be the next logical choice for tech manufacturing. The present reality, however, is one of small assembly plants primarily scattered across South Africa and service centers peppered across the entire continent. Despite promising GDP and growth rate figures, the continent seems to fall short of attracting the magnitude of tech investments it is arguably ready for. The root of the issue points towards infrastructural inadequacies such as reliable power supply, robust security measures, solid road and rail connections, and the availability of resources. Countries like Nigeria need to amp up their infrastructural development to attract substantial investments in the future.
Furthermore, in the first ten months of just one year, Vietnam exported a massive $19.2 billion (approximately 3.2 trillion Nigerian Nairas) worth of mobile devices and accessories, 8% more than the corresponding period in 2013, as reported by Vietnam’s General Statistics Office.
This article was updated in 2025 to reflect the modern realities.
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