Every business and brand out there is always on the race to generate traffic on their site. After all, becoming one of the top ranking sites on search engine results is an excellent way to drive success.
That’s why, different technologies, as well as top-notch search engine optimization services, are employed.
However, with a lot of technologies available on the internet, it’s becoming increasingly hard to choose those that will directly benefit your business.
In this post, we’ll talk about the technologies that you can utilize to boost your SEO campaign.
1. Google Search Console
Google Search Console otherwise known as GSC, lets you monitor or manage your site using an official portal, which consists of useful statistics.
Additionally, it acts as a:
Communication Channel. Having a Google Search Console account is a primary way for Google to communicate with you regarding website issues, errors, and other penalties. Known before as Webmaster Tools, it’s constantly adding new features and other upgrades.
Control Center. Google Search Console gives you tools that will help you with day-to-day management. It lets you monitor XML sitemaps, ask Google to evaluate your errors, and so on.
Performance Dashboard. It provides you insightful information on how your website is performing and showing up on search results.
Data source. It’s possible for Google Search Console to be integrated with systems like Yoast SEO, Google Analytics, and so much more. For instance, if you have a Yoast SEO plug-in, you can incorporate your GSC data directly to your site. Thus, it’s much more convenient to manage your analysis, results, and redirects.
2. Marketing Automation
If you’re into marketing, you’ve probably heard about the word “marketing automation.” But what is it exactly?
Well, it’s a software that lets the company buy and sell like Amazon. It streamlines, measures, and automates tasks to increase efficiency and significant revenue in the long run.
Moreover, it nurtures prospective customers using personalized, useful content that turns them into customers.
Here are the key benefits of marketing automation:
- Increases customer retention
- Decreases your sales cycle
- Improve the lead qualification process
- Boosts your conversion rates
- Enhances the engagement rates of your subscribers
- Improve your click-through and email open rates
- Increases your marketing effectiveness
- Enhances the collaboration of your sales and marketing team
3. Keyword Research
Sometimes, creating an effective keyword strategy can be challenging especially if your content and search terms include specialized terminology.
On that note, here are a couple of tools that are available on the internet if you want to conduct keyword research:
Google AdWords: One of the most popular tools used for keyword research. Not only that it gives you traffic estimation for keywords, but it also suggests similar keywords to your inquiry as well. Moreover, it’s used to look for keywords that most people are using to find individual pages on the site.
Moz’s Keyword Explorer: Gives your more accurate keyword recommendations and will qualitatively rate each value of the keyword that you enter.
SEMRush: SEMRush is a paid tool, but you can opt for free versions. It plays a highly valuable role in SEO, even beyond keyword research. You can learn a lot of information about your site, including your current rankings, and how your competitors are ranking as well.
4. Mobile-First Indexing
Because of the growing number of mobile users, search engines like Google are doing their very best to make sure that users are getting the best experience.
That’s why, if you want to land on the top results of search engines, you need to prioritize having a mobile-friendly site. If you don’t know whether your website is mobile-friendly or not, you can take Google’s Mobile Friendly Test.
Since Google has made recent changes on their algorithm, favoring more mobile-friendly sites, here are a couple of tips to take note of:
- Shift to a more mobile-friendly design.
- Make your site responsive. Meaning, your content should be compatible with both mobile and desktop versions.
- Improve your site’s user experience so that it can effectively cater to your target market.
- See to it that your server can handle issues like the increase of crawl rate for the mobile version of your site.
5. Voice Search
It is predicted that by the time 2020 rolls in, most online searches will be done through voice search. That’s the reason why search engines like Google are emphasizing voice search optimization.
Because it’s accurate and user-friendly, users can search for search results instantly, especially for precise and question-based search terms.
In fact, as of January 2018, there are approximately one billion voice searches every month and it will continue to rise. So if you want to stand out from the rest, it’s essential to cater this technology.
Here are some practical ways to plan for this:
- Be as detailed as possible and utilize long-tail keywords. Chances are, voice queries are often different from the ones type on search engines.
- Know your target audience a bit more based on how they express themselves. You can do so by observing how they (your audience) engage on social media pages, and how they inquire through emails.
- Integrate a conversational tone in your material. Remember that people speak differently compared to how they write.
With the development of other technologies such as AI and voice search, your customers’ demands have also changed. Users now want a more natural and personalized interaction with a brand or a business.
This is where chatbots shine.
These days, a lot of intuitive software solutions are built to continuously improve their knowledge of a user’s language and behaviors. Chatbots are designed to know search intent and give relevant answers.
There are also additional features like language recognition, speaker recognition, and more.
Most users even prefer to interact with chatbots. Surprisingly, 63 percent talk to a bot online without realizing it.
Google Analytics is an essential tool in digital marketing that’s mostly undervalued by most brands and businesses. It lets you measure the results of your digital marketing campaign in real-time, and enables you to track essential metrics as well ‒ covering all aspects.
You can use it to measure whether or not your online marketing strategy, user experience, device functionality, and onsite content is effective. It’s crucial because once you know the issues your site have, it’s easier to come up with a solution.
Google Analytics provides you with the information that you need to improve your site, making it easier to stand out from your competition.
Over to You
With the rapid advancement of technology, it isn’t surprising anymore that a lot of SEO tactics constantly change. It’s best that you continuously keep up and also prepare for the changes that may come your way.
If you’re dedicated to improving your SEO rankings, then you need to learn the latest SEO technologies.
Additionally, you need to focus on user experience and get to know your audience. That way, you won’t neglect their feedback, and you can also effectively address their specific pain points when using your site.
John is the sole owner of Local SEO Search Inc. John’s mission is to help local business owners improve their online influence, so they can dominate their industry. Using his business acumen and innate understanding of the local business landscape, John also writes blogs on customized SEO campaigns that are based on the clients’ needs.