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Spotify Signed Up One Million Users In India Within Six Days Of Launch, Challenges Remain


Spotify finally launched in India after holding up for a year, however it took not exactly seven days to sign up about a million users in the second biggest nation in the world by population. It actually took Spotify six days to achieve this feat which may be a sign of what to come as it joins a long list of American companies there. The global music streaming company first announced plans to enter the Indian market back in 2018 but couldn’t sign enough deals with content producers to officially launch even though it’s locked in a dispute with one of them.

Spotify though has so far declined to speak on what number of those new user were paying ones as opposed to users of Spotify’s free advertisement based service which also gives you less control on playlist like the paid service. The streaming giant which is also a publicly listed company didn’t exactly give projections on its Indian market but my guess is that as time goes on, we’ll know.

Spotify has a lot of other music to offer, be that as it may, incorporating an arrangement with Bollywood’s greatest record name, T-Series. In spite of its solid begin in the Asian nation, Spotify still has a long way to go in that it needs to get up to speed with enormous local players like Gaana and JioSaavn even though it now boasts of more 200 million users globally.

Gaana, which has the backing of Chinese tech giant Tencent , supposedly has more than 80 million users in India, while JioSaavn  owned by India’s richest man Mukesh Ambani  has in excess of 250 million users primarily from the Jio mobile network.

As of July 2018, Spotify said it had 83 million paying subscribers and that number hit 87 million by November 2018 which means the company may well be on track to having 100 million paying customers by the end of this year when you factor in the Indian market.

Other Spotify competitors like Apple Music and Amazon music streaming service already have some  form of presence in India.

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