In the bustling world of social media, Facebook’s CEO Mark Zuckerberg made headlines in September when he announced the creation of the much-anticipated “dislike” button. From the moment the news broke, tech analysts, commentators and, of course, Facebook’s voluminous user base, have been speculating, predicting, and pondering what form this new feature would take.
After months of conjecture and analysis, the wait is finally over, and it seems that Facebook’s ‘dislike’ button isn’t quite what we had imagined. So what is it really?
Zuckerberg shared details on the new feature in a Facebook post, explaining, “people have asked us to add a “dislike” button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.”
Our analysis suggests that Facebook doesn’t simply want to introduce a blunt dislike button. Instead, they’re recognizing the expressive possibilities of the digital age and acknowledging that their 1.5 billion users may want a broader spectrum of emotions to articulate their responses to a post. And so, the “dislike” button morphed from a solo raincloud into an array of ’empathetic emojis’. These emojis are designed not only to express dislike, but also, other emotions like amusement, surprise, sadness, and love among others.
The feature, which is set to be launched in Spain and Ireland, comes in the form of multiple emoji responses designed to better encapsulate your emotional state than the simple and one-dimensional ‘like’ or ‘dislike’.
Once the testing phase in Spain and Ireland is complete, Facebook will most likely analyse user feedback and interaction with the emojis. If the new feature garners a positive response, we can expect its worldwide release. In other words, soon everyone could have a more sophisticated, expressive palette of emojis to translate their feelings online.
So, keep those fingers poised and ready for the day your Facebook feed is not just about likes and comments, but about a symphony of more nuanced emotional interactions.
Image Credit: TechCrunch
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