Threads Adds Dashboard for Post & Account Limits

As Meta starts testing a new monetization drive across its social networks, Threads is launching video advertising for the first time. These advertisements will begin to show up in the feed of a select few Threads users in between normal postings.

This new visibility feature on Threads will let users see how their user accounts are being punished for violating the platform’s guidelines. On the site, video advertisements are also making their debut.

The recently introduced account status dashboard, which indicates when uploaded information has been deleted or decreased in feeds, is comparable to the current account capabilities on Facebook and Instagram. Additionally, it notifies users if they have been restricted from utilizing specific features on the platform and displays postings that are not suitable for other users to suggest due to violations of the Threads community guidelines. The user status dashboard can let users file an appeal if they think they were wrongfully penalized.

Users will be able to restore material or features they feel have been mistakenly restricted, avoid future penalties, and receive greater clarification when action is taken against their account thanks to this functionality. Users of Threads can now access the account dashboard by going to the “account” section of the settings menu. 

With Meta revealing on Thursday that it will soon start testing video advertisements on the platform, Threads is also stepping up its monetization efforts. At IAB NewFronts, Meta said that marketers will test a “small number” of 1:1 or 19:9 videos to show up in Threads users’ feeds in between organic content which will appear straight in the feed, resembling Facebook or Instagram advertisements.. This comes after the platform’s first introduction of advertising in January and its global expansion last month.

Facebook and Instagram will also be impacted by Meta’s ad expansion. In order to capitalize on interaction, a new “short-form video solution” trial will display advertisements next to well-liked Reels videos. Additionally, new branded partnership ad formats, such as Facebook Live, will be introduced to Instagram and Facebook.

This testing came after Meta started introducing advertisements to Threads gradually. The platform began offering advertising in January, and last month it went global. With the addition of video, Threads is undoubtedly joining Facebook, Instagram, and Reels as part of Meta’s broader marketing strategy. Given Threads’ rapid growth—the network reached 320 million users in February of this year—this is hardly surprising.

By putting advertisements in and around the most interesting content, Meta is attempting to take advantage of the fact that short-form content still rules social media. Across Meta platforms, this includes “a new short-form video solution” that displays advertisements with well-liked Reels. Additionally, branded partnership ad styles will begin to show up more often on Instagram, Facebook, and even during Facebook Live events.

This implies that the feed experience for Threads users may start to change. More commercial content may be included into posts from individuals they follow if video advertising are introduced more widely.

Meta is also introducing a new account status dashboard on Threads in conjunction with this ad expansion. This is intended to provide users a better understanding of the moderation process used for their material.

The dashboard indicates whether any of your posts have been removed or have had their visibility decreased due to violations of Threads’ community guidelines. Additionally, it indicates whether certain services are no longer available on your account and highlights information that cannot be recommended to others.

Users who feel that moderation choices are unfair can contest them and avoid future fines with this degree of transparency. “The feature aims to restore content or features that users believe have been mistakenly restricted, make it easier to avoid being penalized in the future, and give users more clarity when action is taken against their account,” Meta stated.

The dashboard, which is located in the “account” part of the Threads settings menu, is now being rolled out.