Trucaller Ventures Into eSIM Services To Broaden Its Source Of Income

Truecaller, a caller ID firm that is also into smartphone applications that have features of caller ID, call blocking, flash messaging, call recording, chat, and voice by using the Internet, is considering introducing and venturing into eSIM services for tourists. The launch coincides with the company’s efforts to diversify its business and strengthen its balance sheet in the face of declining ad income.

According to the business, the reason for the move follows a major 44% reduction in advertising revenue and a 27% decline in Q1 2026 net sales, this strategic shift seeks to create new revenue streams.

The plan according to the business will vary from 1 GB over 7 days to 20 GB over 30 days, according to the business. The eSIM product will initially be accessible in 29 countries.

Italy, Sweden, Spain, France, Germany, Poland, Portugal, Romania, the Netherlands, Belgium, Ireland, Austria, Finland, the Czech Republic, Denmark, Hungary, the United States, the United Kingdom, Australia, Canada, New Zealand, Switzerland, Norway, Chile, Indonesia, Malaysia, South Africa, Egypt, and Nigeria are among the countries on the list.

Interestingly, the list does not include India, the company’s largest market. The country’s stringent communications laws are probably to blame for this. In the past, the nation had to restrict Holafly and Airalo due to worries about fraudulent use.

To run the eSIM platform, Truecaller said it is collaborating with international cellular connectivity provider Telna and telecom software vendor Telness Tech.

Truecaller believes that its current user base of over 500 million will be helpful in attracting new customers in areas where other eSIM providers such as Airalo, Holafly, Roamless, and NordVPN’s Saily are available.

Ad revenues fell by 44%, and Truecaller’s net sales fell by 27% to 362 million SEK ($39.34 million).

With features like AI Assistant and Family Protection, the corporation is aiming to boost subscription income. Additional services like eSIM could offer more recent cash streams when ad revenue is uncertain.

Travel and gadget compatibility have led to an increase in eSIM adoption, according to members of the press who reported it last year. Additionally, investors are eager to fund eSIM firms. Startups including Airalo, Roamless, Kolet, eSIMo, and Truley have raised millions of dollars in the past 12 months.

Truecaller aims to leverage its built-in advantage of 500 million monthly active users to eliminate high customer acquisition costs faced by standalone eSIM competitors, though India is conspicuously absent from the initial rollout due to strict local telecom regulations, and the new premium eSIM product, launched alongside a recent layoff of 70 employees, helps shift the company’s financial weight toward direct consumer subscriptions and away from volatile ad markets.