In a bold move to make conversations on the platform more engaging, Twitter has formally abandoned the 140-character constraint that previously defined the length of its Direct Messages (DMs). First hinted at back in June, this shift paints a picture of a social media giant willing to reshape its identity to better serve its user base.
The adjustment is certainly substantial, with the new limit now standing at an impressive 10,000 characters. However, Twitter’s decision to expand the DM capacity still falls short of Facebook’s limit – a massive 20,000 characters. “Our users will now have the flexibility to write longer and express themselves in a more natural and comfortable way,” said Sachin Agarwal, Twitter’s product manager for direct messages. According to Agarwal, this expansion aims to provide a richer, more versatile walking space for the site’s 300 million users, inviting them to express themselves beyond the previous parameters.
Although it grappled with growth issues, Twitter has retained a strong user base, studded with an array of major brands and high-profile celebrities. This platform’s shift is expected to spur user engagement and encourage a broader array of users to flock onto the site. Many organizations prefer to broadcast official announcements first on Twitter, highlighting the platform’s pivotal role in the digital information sphere.
Interim CEO and co-founder, Jack Dorsey, remains optimistic about Twitter’s future, despite recent financial challenges. An unwavering champion of the platform’s potential, Dorsey is at the forefront of a mission to enhance user experience and broaden Twitter’s appeal. “The company is taking proactive measures to retain its existing users while attracting new ones,” said Dorsey.
By expanding the DM character capacity and maintaining its commitment to user engagement, Twitter continues to evolve, embracing a future that showcases its adaptability and relevance in the fast-paced world of social media.
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