Unlimint Transition Brand Identity To “Unlimit” With Amplified FinTech Solutions

Unlimint makes the news again as the FinTech start-up company rebrands its services that’s impacted its identity transition to “Unlimit” which is quite identical to the previous brand moniker. The Unlimit takes the chronological script of the futuristic intent of administering a FinTech start-up that consents to consolidate its e-payment services to solidify its significance as a FinTech start-up that impacts the continental technology and start-up ecosystem.

Unlimit product line affiliates with a prior code of conduct that syncs with the history of the FinTech start-up existence that maintains its focus to cross borders within the continent and redirect its expansion internationally. The founder and CEO of Unlimit, Kirill Evstratov commented on rebranding his FinTech start-up that has carried its previous brand Identity for more than a decade until now.

Key changes:

• Name change: Unlimint → Unlimit, reflecting a simpler, more global brand that underscores unrestricted cross-border transactions.

• Unified product lines:

  • Unlimit BaaS (formerly Unlimit’s banking-as-a-service suite)

  • Unlimit Crypto (formerly GateFi, the on- and off-ramp solution for Web3)

• New slogan and website: Introduced “borderless payments” as its tagline, alongside a redesigned global site with interactive region-specific payment maps.

Evstratov said that his company’s rebranding campaign is not limited to the identity transition yet expanded continentally. The new Unlimit will cut across the globe without limited access whereby Evstratov has already mapped out the steps for the FinTech start-up to follow through Africa and access the European market with the UK as its starting point — as well as the Latin America and the Asian Pacific marketplace.

“As a company that has always moved alongside industry trends, we never stop perfecting our products and portfolio and want our brand to reflect this. The change is a natural development for us because it highlights our mission and the end goal – the removal of any existing financial boundaries, that could prevent our customers from operating and growing both locally and globally, allowing them to Unlimit themselves and go beyond borders.”

Evstratov’s commitment to the FinTech innovation race depicts a natural commitment that reflects on Unlimint growth and impacted its transition to Unlimit. However, the identity transition brings about the FinTech rebranding, expansion, and commitment to serve its customers to “continue delivering cutting-edge solutions to accommodate this current growth.” 

According to the FinTech start-up CEO and founder report about transitioning his company’s identity to consolidate the services customers find in Unlimit grasp. Unlimit is a rebranded initiative that amplifies the typical banking as a service (BaaS) to explore the crypto market via developing a web3 channel to connect to more tech enthusiasts.

For context, Evstratov said every section/service of his company will be tagged with the brand Identity for customer clarity such as Unlimit BaaS. Web3 and GateFi are utilities of the crypto market whereby Unlimit Crypto is the optimal identity to consolidate the FinTech start-up services. 

Unlimit Crypto and Unlimit BaaS are what Evstratov transitioned and made out of Unlimint. Kirill Evstratov also took his time to revamp the FinTech start-up websites that match its new slogan “borderless payments.” The revamped website has a simplified interface that interacts with users and allows customers to interact with the description of the services they are expected to access for FinTech solutions.

This rebrand caps 14 years of growth—from a payment-processing startup in 2009 to a full-stack global fintech—and sets the stage for Unlimit’s expansion across Europe, the UK, LatAm, APAC, and Africa.