Today marks a significant moment for pop star turned tech entrepreneur, will.i.am, as he finally lifts the veil on his enigmatic smartwatch. This much-awaited wearable tech is a product that has been shrouded in veils of intrigue for the past several months, ever since early hints of its existence surfaced.
Having transitioned impressively from music to technology, will.i.am had a lot to say about the current generation of wearable technology, in a dialogue last month. His comments contrasted sharply with the rave reviews showered on recent devices from tech behemoths like Apple and Samsung. Indeed, he caused a stir when he boldly proclaimed that these “are not the future.”
Does will.i.am’s smartwatch, then, represent the future of wearable technology as he sees it? If his vision were to be our reality, critics fear that the horizon of wearables would appear rather dismal. Here’s a deep dive into why.
From the outset, the launch had already been faced with multiple delays extending the wait for four months. will.i.am has been carefully building up anticipation for his new wearable device, while the launch date has continued to slip further and further back. This was first observed in April, when the device gave its inaugural public appearance alongside a claim by will.i.am. He announced that it would hit the market in July, a date that had already been pushed back from the original June launch.
Despite the holdups, we remain excited to see how this device will redefine the wearable tech space and whether it can potentially become the future as proclaimed by will.i.am himself.
Discover more about will.i.am’s Smartwatch ambitions
This article was updated in 2025 to reflect modern realities.
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