Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

In the previous release of comScore’s U.S. search market share data, remarkable insights indicated a decline in desktop search for consecutive months, following high growth periods in previous years. Specifically, it was observed that Yahoo’s share fell below 10 percent, constituting an ‘all-time low.’ Despite the consistent share of the combined Yahoo-Bing ‘search alliance’ at a steady 29 percent, Bing seemed to have experienced its growth, primarily at Yahoo’s expense.

Looking at the figures for that period:

Google: 67.6 percent
Bing: 19.2 percent
Yahoo: 9.8 percent
Others: 3.4 percent

This data excludes mobile search, which, at the time, was embracing an increasing share of the overall volume. As a matter of fact, mobile traffic surpassed a significant 30 percent of the total U.S. internet traffic during that period.

Despite being in a rather difficult position, Yahoo’s Q2 earnings revealed satisfying performance in paid search. The company raked in $403 million, marking a 5 percent increase from the $385 million made during the previous year. However, Yahoo’s growth prospect was threatened by the continuous decline in PC search volumes.

Then, StatCounter information indicated that Yahoo possessed a 9.3 percent share of the U.S. mobile search market. Google led this space with an overwhelming 85 percent share, and Bing held its place with a humble 5.5 percent.

source: Greg Sterling/www.searchengineland.com

Light edits were made in 2025 to improve clarity and relevance.