In the previous release of comScore’s U.S. search market share data, remarkable insights indicated a decline in desktop search for consecutive months, following high growth periods in previous years. Specifically, it was observed that Yahoo’s share fell below 10 percent, constituting an ‘all-time low.’ Despite the consistent share of the combined Yahoo-Bing ‘search alliance’ at a steady 29 percent, Bing seemed to have experienced its growth, primarily at Yahoo’s expense.
This data excludes mobile search, which, at the time, was embracing an increasing share of the overall volume. As a matter of fact, mobile traffic surpassed a significant 30 percent of the total U.S. internet traffic during that period.
Despite being in a rather difficult position, Yahoo’s Q2 earnings revealed satisfying performance in paid search. The company raked in $403 million, marking a 5 percent increase from the $385 million made during the previous year. However, Yahoo’s growth prospect was threatened by the continuous decline in PC search volumes.
Then, StatCounter information indicated that Yahoo possessed a 9.3 percent share of the U.S. mobile search market. Google led this space with an overwhelming 85 percent share, and Bing held its place with a humble 5.5 percent.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
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