Social media platforms are now developing means to encourage users to finance creators — YouTube has therefore joined this list that lets viewers support their favorite creators with tips. The video blogging app dubbed this feature “Super Thanks” and it is still developing.
According to YouTube, Super Thanks is currently testing its functions to determine how its users will react to applauding other creators. There is four optional default price tag that ranges from $2 to $50, which is also equivalent to diverse regional currency. For instance, Nigerian creators will be supported with Naira instead of foreign currency.
Once you successfully support a creator a congratulatory animation pops up — it appears as a colorful balloon with a thankful text. Then your name appears in the comment section with the amount you tipped your favorite creator just like a typical comment. While creators will respond to your donation as usual.
Super Thanks has reportedly featured on YouTube as Viewer Applause — still, it is the fourth option to generate revenue for creators. Other means for creators to earn on YouTube include Super Stickers, Super chats, and Channel Membership subscription.
Both Super Stickers and Super Chat are tools to tip creators via their hosted Livestream while Channel Membership offers a monthly subscription. It is worth noting that Super Thanks is accessible for all eligible content on YouTube.
Super Thanks is still in its testing phase and this feature is available across 68 countries. It is also available for all OS platforms, including iOS, Android, and web users.
YouTube’s product manager of paid digital goods, Barbara Macdonald, said this feature will be tweaked in the future whereby more tip points will be available since users have suggested some creators deserve more than the available tip points on YouTube.
Super Thanks is a means for users to earn directly from their content similar to the initial revenue cut reserved for creators for displaying ads on their videos. But this means is not reliable since controversies have reportedly countered the lucrative concept of paying creators via ads.
