If you use mobile messaging as part of your marketing strategy, be sure to double-check that it’s fully compliant with GDPR.
So What is GDPR, Exactly?
The General Data Protection Regulation (usually shortened to GDPR) was rolled out in May 2018 by the European Union. The aim of these data protection rules is to encourage more transparent business practices while also protecting the privacy rights of EU citizens. As of today, 25 EU member states have implemented the required national data protection legislation. As such, organisations that operate or advertise within the EU must ensure that they process the data of European individuals in a way that is safe, secure and responsible.
Why Should You Care?
It’s not just businesses in the EU that are affected, as over the past few years numerous countries around the world have introduced similar data protection rules. So, forward-thinking businesses will be thinking about aligning their policies with GDPR in order to ready themselves for potential regulations that may be in the pipeline for their area.
What Happens If You Don’t Follow GDPR?
Since May 2018, there have been over 89,000 reported data breaches in Europe. Organisations that are found to be in breach of the regulation can be penalized with a large fine. This can lead to serious reputational damage and lost customers as today’s consumers take data protection and privacy seriously.
Learn More About How GDPR Affects Mobile Messaging
With GDPR, organisations have a responsibility to make data protection a cornerstone of their B2C mobile messaging campaigns. If you would like to find out more about how to make your mobile messaging more GDPR-friendly, then you should browse through this infographic from Cadoo. This handy guide includes a simple explainer of GDPR and also includes ten things you can do to ensure full compliance.