SurveyMonkey, the popular online survey application, has stunningly surged to an estimated worth of a staggering $2 billion. This considerable leap in fortune follows a new round of equity funding, during which the company successfully managed to raise an impressive $250 million.
Insiders familiar with the workings of the firm have divulged that it intends to use this new injection of capital to make strategic acquisitions in the near future. Simultaneously, the company aims to facilitate investors and employees to liquidate a portion of their equity, a move that could see significant financial benefits for those involved.
With more than 20 million active users worldwide, the platform’s popularity is indisputable. On top of that, the company is persistently exploring fresh avenues to bolster profits by incorporating new corporate features. A report by Fortune highlights how SurveyMonkey launched a novel panel survey platform in the UK, intriguingly-monikered as ‘SurveyMonkey Audience’. This innovative platform was integrated within the Salesforce AppExchange, making it ideal for easier utilization by businesses.
The company’s first acquisition in the last two years is a testament to its ambitions. Pro-actively expanding its footprint, SurveyMonkey acquired Fluidware, a Canadian competitor, for a hefty sum exceeding $20 million, sending a clear message about its aggressive expansion strategy.
While its basic service remains free to use, SurveyMonkey offers premium memberships which effectively grant users access to a variety of enhanced services. These include exciting features such as unlimited responses, the capacity for personalized branding, and dependable customer support services.
Serving up a dual online service module, SurveyMonkey provides its basic service free of charge, while also offering a premium membership at a yearly fee of $780. This premium membership throws open a door to several upgraded features including limitless responses, customized branding, and a dedicated customer support system that ensures users obtain maximum benefit from their subscription.
This article was updated in 2025 to reflect modern realities.
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Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
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