SurveyMonkey; the online survey application is now worth a whopping $2b after it raised a fresh round of equity funding of $250m.
Accordingly to people familiar with this story, the company plans future acquisitions and will allow investors and employees to cash out some of their equity.
Over 20 million people use the survey platform with the company exploring new ways to increase profit using corporate features. According to Fortune, SurveyMonkey launched a new panel survey platform in the UK called SurveyMonkey Audience and integrated its services within the Salesforce AppExchange for easier use by businesses.
SurveyMonkey also recently made its first acquisition in more than two years when it bought Canadian rival Fluidware for over $20 million.
SurveyMonkey’s basic service is still free but it offers premium memberships that allow users a range of services such as unlimited responses, customised branding and customer support.
SurveyMonkey offers its basic service free online and also includes a premium membership for as much as $780 a year that allows users a range of upgraded options, such as unlimited responses, customized branding and customer support.