Less than 1% of Netflix’s users play its games on a daily basis, despite the streaming service’s ongoing expansion of its game library. Netflix’s games average 1.7 million users per day, or a small portion of Netflix’s 221 million global members, according to information obtained by CNBC from app analytics company Apptopia.
Since Netflix began a push into mobile gaming in November 2021, Apptopia discovered that its games have been downloaded a total of 23.3 million times. The game collection which initially consisted of just five games but has now grown to over twenty, includes a game based on the card game Exploding Kittens card game, the League of Legends spinoff Hextech Mayhem, and the strategy game Into the Breach. A video game based on Netflix’s original series The Queen’s Gambit is also planned to join the game library.
Netflix has purchased three independent game studios to assist it to reach its aim of doubling its current game selection to 50 titles by the end of 2022. According to earlier data, throughout the course of the (nearly) year that the games have been accessible, Netflix game downloads gradually increased.
Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.
