Digital media is no less than a miracle for a marketer. However, like the countless perks, digital branding comes with a few challenges as well.
Digital media is constantly evolving; it is an unstable space where the only certain thing is the uncertainty itself. A brand development manager needs to be alert at all times; he should be carefully monitoring all the trends and the incidents that can affect their brand.
In the old days, conventional branding had its limits, but at the same time, it was a slow pace medium where things were easily manageable. But now, things have changed completely; with multiple social media platforms, just one mistake can cost you your brand image.
In this article, we will discuss how to dodge the risks associated with the digital landscape while enjoying all the benefits of this limitless medium. Just so that you don’t have to suffer, the following are the five tips that you can follow to avoid any kind of problem hurled at your way in the digital universe:
Tip Number One: Every Social Media Is Unique; Treat It That Way!
For a strong digital brand development, a brand needs to have an account on every social media platform. But one thing every brand should keep in mind is that posting the same creative on every medium is going to affect the brand image.
Every social media platform is different from the other and has a uniqueness of its own. The creative you post on social media should always be relevant to that platform. You can use Facebook as a medium to connect with the masses, share ideas, messages, and engage them with your ad campaigns. Instagram is a platform where you can create leads by portraying your brand through appealing visuals. On the other hand, Twitter is a medium where brands can comment on the current trend or give a social message.
The use of these social media platforms is different; similarly, the dimensions of the creative assets are also different. Therefore, posting the same asset on every digital forum is not such a good idea.
Tip Number Two: Pay Attention to Your ROI; It Says A Lot
John Wanamaker, one of the key pioneers of marketing, once said:
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.
But things are different with digital; you can calculate your ad spent to a single penny that you have invested in your ad campaign. But still, there are digital marketers who don’t pay attention to the numbers they are getting.
The ROI of an ad campaign is an indicator of its success, and the math is simple; more ROI means everything is going great. However, a low ROI should ring the bells, and you need to do something about it.
Furthermore, analyzing each social media platform will give you a better understanding of the situation. There is a possibility that your campaign is performing well on one platform and is not working out for the other.
These measures will save you both time and money.
Tip Number Three: Utilize the Paid Ads; They Are There For a Reason
It is crucial to invest in the paid digital tools to ensure brand development. Paid Advertising is what has transformed digital marketing. New startups need to understand; if they need to make a difference, they will have to rely on the paid ad features of the social media forums. Organic reach is not enough, especially if you have just started the business.
The digital will only do wonders for your brand if you invest in it. Creating a social media account would do, and honestly, at the beginning of the journey, even appealing content won’t be of use if you don’t invest in the paid services; simply because people are unaware of your brand yet.
Tip Number Four: Always Remember That Social Media Is a Two-Way Communication
Digital platforms are all about the ease of communication. It is not about giving a message but also to get a response from the consumer. Real-time response is the factor that makes digital superior to conventional methods.
Your content needs to serve at least one of the following purpose:
- Needs to achieve a huge reach
- Generate leads
- Generate conversions
- Engage the audience
All of this is only possible if you start a conversation with your followers. Posts that fail to evoke a response from the people are useless, despite having a great copy and stunning visuals.
Tip Number Five: Don’t Post Everything At Once; Less Is More At Times!
Posting a lot of content all at once can damage your reach. Your page might get marked as spam by the forum, which obviously you don’t want.
Moreover, posting blindly will kill the attention span of your every post. The best way is to create a monthly calendar and post according to it. Ideally, you should be posting between 2 to 5 posts weekly.
Facebook doesn’t want its viewers to get overwhelmed by seeing the posts of a single page on their newsfeed. Therefore, your second post can kill the reach of your first one.
Wrapping It Up
Roses come with thorns; if you want to smell the rose, you shouldn’t let the thorns intimidate you. Digital is a vast universe with limitless possibilities and countless opportunities.
As a brand manager, it is your job to create a strategy for brand development that can reap all the goodness of digital. All you gotta do is develop a habit of improvising at the last moment; your ability to tweak the campaign on the go will make you and your brand superior to every other business.
Digital is a space that harbors competitiveness. Do you need to be the best? Sure, but you will have to work for that. Your creativity and the thirst to be unique are the only two factors that can help your brand survive digital media.
Things can go wrong anytime, but if you are alert and focused, there is no hurdle big enough in the world that a man cannot conquer!
Saif Malik is currently managing the digital content at Techxide, Saif Malik is a writer at heart who looks at every aspect of life as a story looking to be told.