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7 Emerging Mobile App Design Trends To Follow in 2020


We all know since the era of smartphones has hit us, the UX and UI designs have become the soul of your products. They not only work as a marketing tool but they also reflect your brand’s identity, your brand’s values, and the idea of your application also attracts customers and new clientele.

With the help of an efficient and remarkable mobile application, you can overcome the services that your competitors are providing and mark your territory with regards to your target audience.

While applications work as a marketing tool you so richly needed, your UI design is the first impression that users need to see to have a clear concept about your services. The UX design is an essential component of your application and in case it is poorly designed, not only your sales but your brand’s identity will suffer as well.

There are rare chances that users will be convinced of the solution you’re providing them over your competitors and you will eventually lose your traffic.

In this article, we are going to be discussing 7 emerging mobile application design tends in 2020 and how they can help you improve your overall sales, brand image, and web traffic.


Latest UI trends

The basic idea behind emerging mobile application design trends is to make them go viral while decreasing the promotional expenditures of the brands.

With the latest advancements in technology, the mobile application industry has become very competitive and the competition is just bound to increase. Every day, you see a new development being made in the world of UI and you need to stay on your toes if you want your brand to maintain its industrial standing.

Even though companies want to stand out and shine brighter in the mobile application industry but the problem is the brighter you want your application to be, the more complex UI design will be and the more resources your company will need to pull through.

So, learn about how you can spice things up in your mobile application by following some of the emerging design trends in 2020.

  • Minimalistic design

We all know how most of the people are a sucker for minimal and simple application design. They are easy to understand and people can get the hang of them pretty quickly.

Minimalistic design isn’t just a trend that will boom up in 2020 we all know how back in 2018, the applications that had minimal color pallets and simple design got a better user engagement as compared to the applications that glittered like stars.

A simple design approach will be a major UI design trend in 2020. This kind of design helps in drawing the attention of the user to the important elements on the screen and increases sales in return. You can also make use of the extensive white space for your advantage and create something that will make the absolute sense to the user.

Another advantage of a simple UI design is that it can be downloaded within seconds and it keeps a larger number of audiences in the app.

  • Custom made cursors and graphics

Instead of downloading pictures from stock images, 2020 is the year where you need to create your custom-made cursors and graphics to attract a wide range of audiences.

This approach is bound to help you in integrating your brand value in your application and play with all the elements available in the design. You can make your application reflect your brand’s identity and create something from scratch.

It is also believed that application users have grown sick of realistic images and are looking to explore something more artistic with better visual potential. In this UI trend, you can also create smaller graphics and integrate them as smaller elements into different parts of your application.

  • Motion graphics

We all know how the focus period of a digital user is less than 10-seconds. In 2020, it is time that application designers should try and bring the attention of their audiences to things that matter and will have an impact on their lifestyle.

Short videos and animations will become one of the biggest trends of the year and it will support interaction with the app phenomenally.

The reason behind why this trend is something to follow this year is because we now have access to faster internet and people own better smartphone devices with amazing visual results. These smart devices are capable of running high-quality motion graphics that audiences are bound to enjoy.

You will see motion creating its impact on any aspect of UI application such as menus, backgrounds, and buttons.

  • Augmented reality

It is expected that in 2020, augmented reality that is accessible through smartphone devices will become a much bigger part of the eCommerce industry, offline shopping, and a user’s daily reality. Some online banking, construction industry, and engineering domains have already gotten in touch with augmented reality and they are prepared to launch their applications with augmented reality tools.

Because of Google’s ARCore and Apple’s AEKit, designers are ready to indulge in the world of augmented reality and follow this trend to mobile applications.

  • New typography

When it comes to typography, there is hardly anything new but we all know how trends always come back a decade later.

Old-fashioned typography is another trend that is just about to make its comeback and you’re going to see a lot of bold and flashy headlines on the latest applications. Eye-catching headlines are another trend that is getting a lot of attraction in 2020.

While we don’t expect long and detailed notes to make their comeback but we are thinking the captions and logos will become more evident, stylish, and catchy.

  • Branding and storytelling

Most of the brands are now realizing that their mobile applications can prove to be functional in creating a solid relationship with their target audience.

By keeping this in mind, you will see that in 2020, the brand will create designs that will tell their story and create emotional bonding with their customers. These kinds of designs are immensely helpful in creating user loyalty and to build a solid, real customer base.

Storytelling can be effectively done by creating illustrations and whiteboard animations. Users usually enjoy such animation and dynamic graphics and while keeping their focus intact, you can tell your entire story through an effective means.

  • Artificial intelligence

Another mobile application design trend to follow is artificial intelligence (AI). This technology is going to have a major impact on the UI design in mobile applications and it will storm the industry like anything.

AI is not only helpful in helping the designer in creating numerous versions of a single landing page but it will also create customizable layouts from the data gathered by millions of users. It can introduce personalized elements in applications so every user will feel the app was designed specifically for him.

The artificial intelligence will be a game-changer in the world of mobile applications and the more people will begin using it, the more data will become available.


Final thoughts

So, these are the top 7 emerging mobile application design trends to follow in 2020. All of these trends have been around for some time now but they will make groundbreaking records this year.

With the advancement in mobile technology and how every year we see something out of the box, designers of mobile apps need to up their games, and brands need to invest in the latest technology designs if they want to have the impact they desire. With these trends, brands will not only be able to boost their sales but they will overcome their competitors within no time.

We hope this article has been helpful to you. If you have any suggestions in this regard, do let us know through your feedback below.


A Guest Contribution by PackagingWin

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