Facebook is working on a stand-alone mobile application that allows users to interact inside of it without having to use their real names, according to the New York times who are quoting two people briefed on the project.
The app, which is expected to be released in the coming weeks, reveals a different, experimental take on Facebook’s long-established approach to identity. Facebook has pushed its main site as a way to establish your online identity, and to map out the connections you have to other friends and family, both on and offline.
The project we are told is being led by Josh Miller, a product manager at Facebook Mr. Miller and the rest of his team have been working on the product in its different forms for the last year, said the people briefed on the plans.
By creating this platform, Facebook joins the likes of Snapchat which it was once tried to acquire for about $3b. This will be a welcome news to many users especially in light of recent revelations about the activities of spy and “security” agencies across the world and in particular the American NSA.