When Instagram rolled out its Stories features in 2016, many were skeptical about its usefulness. This brush off might be attributed to the fact that Instagram had ‘stolen’ Snapchat’s idea. But two years later, not only have people fallen in love with Instagram Stories but its daily users round up to 300 million.
To those 300 million users, Instagram Stories isn’t a copy of Snapchat; it’s the preferred version. And it’s not just that way for regular people, but also for businesses. With Instagram Stories, marketers and brands have a useful tool to sell their business and connect with their customers.
You can have fun by sharing humorous content, kickstart a marketing campaign, or even drive your e-commerce sales up; there’s really no limit to what you can achieve with Instagram Stories. You can snap/select a photo, make a video, or take a poll. You can even make your Story more fun by adding Instagram’s face filters feature.
Instagram went a step further and made it possible for users to search for Instagram Stories by location and hashtag. This means that if you include a hashtag in your story, other users can see it even if they don’t follow you, thus giving your brand way more exposure than you might get if you paid for it.
The best part is that there’s no restriction as to the number of Instagram stories you can post. So, you can post as many stories as you want and give your brand the exposure it needs. The number of times you post comes down to your content and what your followers expect from you.
While some accounts can get away with posting over ten Instagram stories a day, others are better off posting just a few times a week. What you need to do is figure out what works best for you, your brand, and followers.
Whatever you decide on, ensure that you post a couple of Stories between 7-9pm on Monday and Thursday as user engagement is highest during these periods. We have more helpful tips and tricks for you in our infographic below.
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