Netflix Ranks Fourth in Streaming Customer Satisfaction

Netflix ranks fourth among subscription streaming video providers and giants in terms of user happiness, according to a reputable U.S. consumer poll. The stock of Netflix fell on Tuesday.

Tuesday saw the release of the American Customer Satisfaction Index’s 2025 entertainment study. Netflix tied with Amazon.com’s Amazon Prime Video for fourth place with a score of 79 on a 100-point scale.

Amazon lost three points from its No. 1 ranking last year, while Netflix’s score and ranking remain the same as those from the 2024 survey.

Three services, each scoring 80, are tied for first place in this year’s survey. They are Alphabet’s YouTube Premium, Comcast’s Peacock, and Paramount Global’s Paramount+. 

Disney’s ESPN+ was the survey’s worst performer, scoring 69, down from 75 the previous year.

Netflix’s stock dropped 3.5% on the stock market today, closing at 1,190.08.

With Netflix’s stock is listed on two IBDs, Leaderboard and Big Cap 20, Forrest Morgeson, director of research emeritus at the ACSI and associate professor of marketing at Michigan State University, stated in a news release that “brands must manage the dynamic between the quality of their service and its cost as streaming price increases surpass inflation.”

He stated, “In an already saturated market, video streaming services will need to find a balance between preserving a broad appeal and offering a unique experience at a price point that resonates with both old and new subscribers.”

24,879 completed surveys served as the basis for the ACSI Entertainment Study 2025. The customers were selected at random and contacted with no selected criteria, by email between April 2024 and June 2025 for the streaming video section.

According to the below chart too, Netflix ranks last in Value Satisfactions. With HBO Max, having a high percentage of 85% for Value Satisfaction.