With the development of tech and more ways to listen than ever before, podcasts are more relevant nowadays—Every podcaster has the chance to share his or her opinions on several topics and with proper time and hard work from whoever starts one, it is also a decent way to make money.
Podcasts are now firmly established parts of pop culture, and chances are you probably have a favorite (or seven) that help make your commute more bearable. And while every armchair broadcaster with a voice recorder app is eager to get in the game, creating a professional-sounding podcast isn’t as simple as it might seem.
Before you rush into things, it’s important to keep in mind that podcasts take a lot of effort to get going. They’re not just recordings of people talking, it’s a process and starting podcast is like starting any other big project:
It’s easy to assume that podcasts are easy to produce because they’re audio only, but don’t be fooled. They can take up a lot of time to put together, especially at first. Also, podcasts do best when they’re released consistently. If you’re interested in developing any kind of listener base, you have to be ready to release episodes on a regular basis. All in all, podcasting can be fun work, but it’s still work and should be treated as such.
You also shouldn’t expect to get rich from podcasting either. It’s certainly possible to generate income from podcasting, but that usually requires advertisements and sponsorships—both of which you’ll get after you’ve built up a listenership big enough to make it worthwhile to advertisers. If you’re not interested in starting a podcast for the fun of it or to have your voice heard, you might not get much out of it unless you already have an audience.
Here’s how to create, record, and publish your own basic podcast—and get people to listen.
- Begin with a mission
What do you like doing? What do you love speaking about? That’s a good way to start. Like what you get in the business world, all podcasts must have a particular purpose as well. For instance, Itamar Zur and Idan Hershko, co-founders of the successful-year-old podcast series, Startup Camel, started with the purpose of sharing the beautiful high-technology market in Israel with the world. Knowing what their purpose is, giving them the platform to showcase growing Israeli startups on every show.
Is always good to make a show that you want to listen to, If you’re feeling it, others will feel it too. So Passion plays a vital role in setting your podcast mission straight.
- Use a clever and easy to remember the name
Getting a good name for your show should be the main key to begin podcasting. It requires deep thinking. The name you go for must entice your target audience and should tally with what your show will be all about. The name you choose actually does a lot to reveal the flavor and personality of your podcast.
Keep in mind “While the name is important, don’t let it hold the show back, If finding the perfect name is a struggle, go with the best-brainstormed option and start the show. Execution is more important than perfection.”
- ecure decent interviews
The most captivating way to keep listeners glued to your new podcast is via interviews with proper and compelling guests—However, it is clear that organizing a quality interview will be tough for a podcast that is just starting.
In most cases, you have to add lots of brain work together with personal, professional networks to ask friends for favours so you can have guests for interview. Because if you can seal lots of interviews with huge start-ups and industries, you are one step closer in making your show popular.
- Produce high-quality audio
When you finally get the chance to be featured on the iTunes New and Noteworthy podcast list, you know your listeners, downloads and fame can only go up—And that is why it is vital to note that if you want to be selected, you must do away with dishing out poor quality audio as content.
Most podcasters focus on what their content is and ignore the technical aspects of the podcast, and this is wrong. Is always good “Learn how to edit, because a show that has at least some level of production value and that shows a respect for the listener will help you stand out in the crowd.”
- Get sponsors
As soon as your podcast starts attracting regular listeners and frequent downloads, you need to start making money from your efforts.
Corporate sponsorships can assist you with funding and more listeners.
If your podcast has lots of fans, sponsors will not hesitate to collaborate with you. By so doing, they get to advertise their products and services as well. All you have to do when you secure one is simply discuss their goods or service at the start, middle or end of the show.
But note this, if you want to select sponsors, ensure they are brands your listeners will relate with and make sure it is what they are interested in.